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Sensor Tower stories
Criteo outlines agentic AI's next phase in eCommerce
Mon, 12th Jan 2026
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martech
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commerce systems
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personalisation
Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.
App marketing trends: Rising ad budgets & KPI targets
Fri, 21st Feb 2025
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gaming
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digital entertainment
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genai
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
AI apps see 180% growth, TikTok leads social downloads
Tue, 28th Jan 2025
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social media
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tiktok
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sensor tower
Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.