CMOtech US - Technology news for CMOs & marketing decision-makers

SAS stories - Page 3

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SAS joins over 130 firms in signing European AI Pact

Thu, 21st Nov 2024
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SAS has joined over 130 firms in signing the European Commission's AI Pact, promoting enhanced AI governance and best practices across Europe.
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SAS campaigns for anti-fraud AI during awareness week

Thu, 21st Nov 2024
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SAS teams up with the Association of Certified Fraud Examiners to advocate for anti-fraud AI during International Fraud Awareness Week amid rising fraud tactics.
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Banks lead industries in adoption of generative AI technology

Tue, 19th Nov 2024
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A report reveals that 60% of banking leaders are integrating generative AI technology into operations, outpacing other sectors in adoption rates.
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Nationwide Building Society joins cyber resilience effort for UK SMEs

Mon, 18th Nov 2024
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Nationwide has been appointed as a National Ambassador for the National Cyber Resilience Centre Group, aiming to enhance cyber defences for UK SMEs.
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SAS acquires Hazy to boost AI with synthetic data tech

Wed, 13th Nov 2024
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SAS has acquired Hazy's synthetic data technology to boost its AI capabilities, aiming to enhance data privacy and analytics by early 2025.
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APAC firms to boost AI investment by over 20% in 2024

Wed, 23rd Oct 2024
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Research suggests nearly half of Asia Pacific firms plan to boost AI investments by over 20% in the next year, despite a skills gap hindering progress.
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Asia Pacific sees AI investment surge to USD $45 billion in 2024

Wed, 23rd Oct 2024
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New research reveals 43% of organisations in the Asia Pacific plan to boost AI investments by over 20% next year, highlighting a strategic divide.
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SAS predicts AI trends focusing on ethics & sustainability

Mon, 21st Oct 2024
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SAS predicts by 2025, AI will revolutionise data interactions and drive sustainability, urging businesses to align ethics and efficiency in their strategies.
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Barriers hinder MarTech's role in fostering customer trust

Thu, 17th Oct 2024
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A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
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UK civil servants increase data sharing within government

Thu, 17th Oct 2024
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A recent survey reveals that 74% of civil servants are now sharing data across government departments, yet only 34% are collaborating with the private sector.
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Telecom firms lead the way in GenAI adoption & investment

Fri, 11th Oct 2024
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A new study reveals that 70% of telecommunications firms are adopting generative AI, outpacing other sectors in investment and implementation.
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SAS leads enterprise & payment fraud solutions again

Thu, 3rd Oct 2024
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SAS has been named a leader in enterprise and payment fraud solutions for the 11th time by Chartis Research, praised for its AI and fraud capabilities.
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TAFE NSW & SAS collaborate to address data skills gap

Tue, 17th Sep 2024
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TAFE NSW Meadowbank’s Institute of Applied Technology Digital joins SAS to create a 10-week Data Analytics course, addressing Australia’s data skills gap.
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Study reveals CMOs lack understanding of generative AI potential

Fri, 13th Sep 2024
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A global study by SAS and Coleman Parkes reveals 90% of CMOs lack an understanding of GenAI’s potential, even as 90% plan to invest in it by 2025.
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Gen AI threatens global decarbonisation efforts, says SAS

Fri, 6th Sep 2024
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SAS reports that the rapid adoption of Generative AI threatens global decarbonisation efforts unless organisations take greater responsibility for their cloud and data practices.
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SAS named leader in AI/ML platforms by Forrester report

Thu, 5th Sep 2024
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Forrester has named SAS a leader in AI/ML platforms in its Q3 2024 report, lauding its robust, user-friendly tools for next-gen AI/ML applications.
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Commonwealth & SAS partner to boost AI skills with USD $10m

Fri, 9th Aug 2024
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The Commonwealth Secretariat partners with SAS to launch a USD $10 million initiative to enhance AI skills across Commonwealth countries, targeting 10,000 students and educators.
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Exclusive: SAS CTO discusses generative models, global reach

Wed, 7th Aug 2024
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SAS CTO Bryan Harris details their billion-dollar investments in AI, advancements in generative models, and significant global industry impacts.
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Australia ranks fourth globally in GenAI maturity & usage

Thu, 25th Jul 2024
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Australia ranks fourth globally in GenAI adoption, trailing only China, the UK, and the US, with 63% of local organisations embracing the technology.
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SAS & The Kids Cancer Project extend research partnership

Tue, 2nd Jul 2024
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SAS and The Kids Cancer Project have extended their partnership for three years, aiming to advance childhood cancer research in Australia through enhanced analytics.