CMOtech US - Technology news for CMOs & marketing decision-makers

ROI stories - Page 9

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B2B tech CMOs face pressure to prove ROI amid wider remits

Wed, 5th Nov 2025
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partner programmes
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
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Retailers boost observability to reduce AI risks & outage costs

Wed, 5th Nov 2025
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private cloud
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digital transformation
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public cloud
Retailers are boosting observability investments to manage AI-driven complexity and reduce costly digital outages, with median losses at USD $1 million per hour.
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CFOs drive AI investment but only one in three succeed at scale

Fri, 31st Oct 2025
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fintech
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risk & compliance
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genai
CFOs lead AI investment strategies in finance, yet only one in three achieve successful large-scale deployment amidst challenges like talent shortages and ROI doubts.
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AI-driven software delivery reshapes Agile practices worldwide

Thu, 30th Oct 2025
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risk & compliance
Digital.ai's 18th State of Agile Report reveals AI is now central to software delivery, driving a new era of autonomous Agile practices globally.
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Teradata launches AI Services to help firms achieve real ROI

Wed, 29th Oct 2025
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data analytics
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digital transformation
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cx
Teradata unveils AI Services to help firms move AI from pilots to production, delivering clear ROI with expert guidance and sprint-based deployment.
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Charter Global unveils Orcaworks platform to automate workflows

Fri, 24th Oct 2025
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crm
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digital transformation
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rpa
Charter Global launches Orcaworks platform featuring digital co-workers to automate workflows and deliver measurable outcomes in enterprise tools.
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UnifyApps secures USD $50 million to scale enterprise AI platform

Thu, 23rd Oct 2025
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digital transformation
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cx
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martech
UnifyApps raises USD $50 million to expand its AI platform, aiming to help firms scale enterprise AI with low-code solutions and new leadership.
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XYZ Reality appoints Waleed Zafar as Chief Revenue Officer

Wed, 22nd Oct 2025
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XYZ Reality has named Waleed Zafar as Chief Revenue Officer, aiming to boost global growth in construction tech across EMEA, AMER, and APAC regions.
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Salesforce AI fund invests $850 million in 35 enterprises

Fri, 17th Oct 2025
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martech
Salesforce Ventures has invested over $850 million in 35 AI-focused enterprises, aiming to fully deploy its $1 billion fund by the end of 2025.
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Exclusive: Rimini Street flags SAP customer concerns over cloud shift

Fri, 17th Oct 2025
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digital transformation
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erp
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sap
A Rimini Street study finds 83% of SAP users confused by migration policies, wary of costly cloud bundles, seeking control and multi-vendor ERP options.
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Dayforce enhances partner network with new programmes & alliances

Fri, 10th Oct 2025
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partner programmes
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ai
Dayforce boosts its Partner Network with new alliances and programmes to enhance service delivery, innovation, and community outreach for faster customer value.
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Brands urged to adopt multi-platform media strategies for ROI

Thu, 9th Oct 2025
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gaming
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martech
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digital entertainment
Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.
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Optimizely One delivers 446% ROI & USD $7.1M in benefits

Wed, 8th Oct 2025
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data analytics
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digital transformation
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ecm
Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.
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Mature AI adopters see higher ROI as firms invest USD $5.4m yearly

Thu, 2nd Oct 2025
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digital transformation
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genai
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ai
Enterprises investing USD $5.4m yearly in AI see higher ROI when mature adopters focus on secure, well-governed information management.
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UiPath unveils new AI automation suite to boost enterprise ROI

Wed, 1st Oct 2025
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UiPath launches new AI automation suite with pre-built solutions and orchestration tools to boost enterprise efficiency and ROI in AI transformation.
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Denodo boosts ROI, saves USD $3.6M in data lakehouse use

Thu, 25th Sep 2025
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data analytics
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martech
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cdp
Enterprises using Denodo with data lakehouses report a 345% ROI, USD $3.6 million saved, and insights 3-4 times faster than lakehouse-only users.
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Identity security delivers highest ROI as AI drives maturity gap

Wed, 24th Sep 2025
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iam
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ai
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cybersecurity
Identity security offers the highest ROI in enterprise security, with AI adoption key to bridging the maturity gap, SailPoint's latest report shows.
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Atlassian to acquire DX, boosting AI analytics for developers

Tue, 23rd Sep 2025
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financial systems
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erp
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ai
Atlassian will acquire DX to enhance AI analytics, helping 300,000+ tech firms measure developer productivity and ROI on AI investments effectively.
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Digital sovereignty linked to 5x ROI in enterprise AI adoption

Fri, 19th Sep 2025
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digital transformation
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erp
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genai
Enterprises prioritising digital sovereignty over AI and data achieve up to five times higher ROI, outperforming peers with secure, scalable AI platforms, says study.
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Workday & Microsoft unite to simplify AI & human workforce management

Thu, 18th Sep 2025
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partner programmes
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ai security
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risk & compliance
Workday and Microsoft have teamed up to offer firms a unified platform to securely manage human and AI workforces, enhancing oversight and boosting efficiency.