CMOtech US - Technology news for CMOs & marketing decision-makers

ROI stories - Page 13

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Weee! partners with Topsort to boost retail media strategy

Fri, 22nd Nov 2024
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cx
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martech
Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.
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Aussie firms lead AI shift with strong digital literacy push

Fri, 4th Oct 2024
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ai
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management
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digital literacy
Australian companies outpace US, UK, and Europe in AI readiness, with 90% prioritising AI literacy and GTM leaders gearing up for a 20% tech investment increase by 2025.
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Quantexa reports 40% growth in ARR, aims for GBP £80m in 2024

Fri, 7th Jun 2024
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uc
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microsoft
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public sector
Quantexa reports a 40% surge in Decision Intelligence ARR, projecting GBP £80 million by 2024, driven by expanding markets and strategic partnerships.
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Advanced cybersecurity boosts shareholder return by 372%, study reveals

Fri, 29th Mar 2024
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cybersecurity
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healthtech
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study
Companies with top-tier cybersecurity practices bolster shareholder return 372% higher than those with basic measures, reveals a global study of over 4,000 large corporations.
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Teradata's ClearScape Analytics boosts profitability, study reveals

Fri, 1st Mar 2024
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ai
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healthtech
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cloud services
Teradata's ClearScape Analytics showed a massive profitability increase, backed by data scientist productivity, quicker market access, and AI/ML model scalability.
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Digital ad fraud detection market set to hit USD $190 billion by 2030

Tue, 21st Nov 2023
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blockchain
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martech
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data privacy
Report forecasts global digital ad fraud detection software market to reach a soaring USD $190 billion by 2030.
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ALIAVIA Ventures raises $13.5M fund for female-led startups

Wed, 11th Oct 2023
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digital entertainment
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microsoft
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google
ALIAVIA Ventures nets AU$13.5m to back female-led technology firms in Australia and the US, closing a funding gap.
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Data streaming delivers 2-10x ROI for businesses: Confluent

Fri, 2nd Jun 2023
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risk & compliance
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cybersecurity
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modernisation
In the most extensive survey, Confluent finds that 54% of Australian organisations are powering five or more critical systems with data streaming.
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Optimizely DXP drives US$2.2 million savings, says Forrester

Fri, 6th Jan 2023
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digital transformation
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ecm
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cx
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.