CMOtech US - Technology news for CMOs & marketing decision-makers

ROI stories - Page 6

Edmund ng melissa

AI data matching: boosting accuracy & cutting costs

Sat, 24th Jan 2026
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data analytics
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digital transformation
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cx
As data grows messy and massive, AI-powered matching promises sharper insight, lower long-run costs and an edge over rigid rule-based tools.
Indian factory control room engineers data dashboards energy

Snowflake, TVS Next tie up on NexOps for manufacturers

Fri, 23rd Jan 2026
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manufacturing
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data analytics
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digital transformation
Snowflake and TVS Next partner to run NexOps on Snowflake's AI Data Cloud, unifying plant and enterprise data for manufacturers.
Enterprise qa dashboard charts metrics risk collaboration scene

Testlio unveils LeoInsights to turn QA data into strategy

Fri, 23rd Jan 2026
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gaming
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devops
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data analytics
Testlio launches LeoInsights AI to turn fragmented QA metrics into executive-ready insights on risk, release velocity and testing investment.
Nighttime corporate office saas breach server alerts costs

AppOmni study pegs average SaaS breach at USD $1.365m

Fri, 23rd Jan 2026
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saas
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digital transformation
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cloud security
AppOmni study finds average SaaS breach costs USD $1.365m, as customers report big time savings, fewer audit issues and faster detection.
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Kitestring opens neutral lab for retail POS testing

Fri, 23rd Jan 2026
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digital transformation
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cx
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martech
Kitestring has launched a neutral retail innovation lab in Arkansas, letting enterprise chains trial rival POS and omnichannel systems side by side.
Corporate office maze with robot ai agents and few paths to gold

KPMG report warns AI scale-up lags lofty ambitions

Thu, 22nd Jan 2026
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digital transformation
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quantum computing
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ai
KPMG warns firms' AI ambitions outpace delivery, with most chasing top maturity by 2026 but only a quarter scaling agentic AI with ROI.
Modern soc security ops centre wall displays endpoint monitoring

CrowdStrike study touts 273% ROI on modern endpoint security

Thu, 22nd Jan 2026
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endpoint protection
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digital transformation
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cloud security
CrowdStrike cites a Forrester study claiming 273% ROI and USD $5m in three-year benefits from consolidating legacy endpoint security.
Modern soc security ops center mdr unified cloud monitoring hd

Rapid7 unveils MDR service built for Microsoft users

Thu, 22nd Jan 2026
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siem
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cloud security
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socs
Rapid7 has launched a Microsoft-focused MDR service that fuses Defender telemetry with its SIEM and global SOC for unified threat response.
Adrian winks   ceo   author it  2

Author-it unveils brand refresh & AI-focused roadmap

Thu, 22nd Jan 2026
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uc
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data analytics
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digital transformation
Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.
Cio night boardroom ai erp dashboards vs boxed software upgrades

Rimini Street touts Agentic AI ERP as upgrades stall

Wed, 21st Jan 2026
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data analytics
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digital transformation
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it automation
Rimini Street pitches Agentic AI ERP and Smart Path savings as CIOs delay costly Oracle and SAP upgrades amid rising budget pressure.
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Banks hit by costly outages as AI drives observability

Wed, 21st Jan 2026
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devops
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digital transformation
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fintech
Banks face outages costing USD $1.8 million an hour as New Relic says AI-driven observability becomes vital for risk, CX and resilience.
Bob official

Top 10 data governance best practices to implement today

Tue, 20th Jan 2026
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data protection
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data analytics
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digital transformation
With AI use surging and fines topping EUR €1 billion, robust data governance is now essential to unlock value, trust and compliance.
Monday morning it office ai automation human control factory view

TeamViewer chief predicts AI's practical turn by 2026

Fri, 16th Jan 2026
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digital transformation
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hcm
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rpa
TeamViewer boss Oliver Steil says 2026 will mark AI's shift from hype to Monday-morning results, human-centric workflows and trusted autonomy.
Vast modern ai data center blue lights financial growth graph

Gartner sees AI spend hitting USD $2.52trn by 2026

Fri, 16th Jan 2026
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datacentre infrastructure
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digital transformation
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hyperscale
Global AI spend will soar to USD $2.52trn by 2026, Gartner says, as enterprises pour cash into infrastructure and AI-optimised servers.
Ai speed vs manual rework office worker productivity contrast

AI 'productivity paradox' as rework erodes time gains

Thu, 15th Jan 2026
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devops
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data analytics
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digital transformation
Workday warns AI time gains are eroded by rework, with nearly 40% of productivity lost as staff fix errors and generic machine output.
Crystal trophy corporate award stage customer experience cms

Hyland wins IDC 2025 award for customer experience

Wed, 14th Jan 2026
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saas
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crm
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document management
Hyland has been named IDC's 2025 Customer Experience Award winner for content and experience management, topping global satisfaction scores.
Mark junge   gallagher security

Security now central to business decisions, says report

Wed, 14th Jan 2026
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data analytics
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digital transformation
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socs
Security teams are moving from gatekeepers to strategic partners, with ROI and integration now central to security investment decisions.
Global executive boardroom ai brain icons financial growth chart

AI shifts from cost cutting to growth in boardrooms

Wed, 14th Jan 2026
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digital transformation
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partner programmes
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ai
Global enterprises now see AI less as a cost cutter and more as a revenue engine, with agentic tools and Chief AI Officers rising in boardrooms.
Corporate ai training room hands on labs instructor guiding pros

Skillable: hands-on AI training key to 2026 software sales

Wed, 14th Jan 2026
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saas
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cx
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martech
Skillable says hands-on AI labs and scenario-based training will be vital for proving software value and closing complex 2026 deals.
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C-suite demands faster tech payback & AI-led growth

Tue, 13th Jan 2026
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digital transformation
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partner programmes
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rpa
Global C-suites demand faster tech payback, prioritising AI and automation as ERP upkeep drains IT time and talent constraints bite.