CMOtech US - Technology news for CMOs & marketing decision-makers

ROI stories - Page 3

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Skills-based cyber talent practices boost retention

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Skills-focused cyber talent strategies can save firms over USD $125,000 per hire, boosting retention, speed to recruit and women's leadership.
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AI productivity gains erased by document verification

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document management
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AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
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Tricentis unveils agentic AI Workspace for safer releases

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Tricentis launches AI Workspace, an agentic quality platform to speed enterprise releases while tightening governance and risk controls.
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Tricentis unveils AI Workspace for agentic quality testing

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Tricentis launches AI Workspace, an agentic quality platform unifying software testing, governance and human oversight for enterprises.
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Qevlar AI raises USD $30m to expand autonomous AI SOC

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Qevlar AI secures USD $30m led by Partech and Forgepoint to grow its autonomous AI SOC and shift from alert triage to insight-driven defence.
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Syndigo buys Taggstar to boost real-time retail messaging

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Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.
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Azul Prime delivers 129% ROI & major cloud savings

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Azul Prime customers see 129% ROI, USD $10.2 million in benefits and nearly USD $4 million in cloud savings over three years, says study.
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Enterprises shun plug-and-play AI for tailored builds

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Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.
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Nvidia survey shows AI driving revenue, cuts & spend

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Nvidia survey finds AI now widely embedded in operations, driving revenue gains, cost cuts and fresh spend as firms move beyond pilots.
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Microsoft unveils 365 E7 suite & Agent 365 for AI control

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Microsoft shifts Copilot from assistant to AI agents and unveils the E7 Frontier Suite to bundle automation, security and governance.
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Origami launches chat-based AI tool for sales leads

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Origami unveils a chat-based AI that builds sales lead lists from plain-English prompts, starting at USD $80 a month on flat pricing.
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AI agents and enterprise transformation: Turning hype into measurable value in 2026

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In 2026, AI agents move from pilots to the enterprise core, forcing firms to prove measurable value under tight governance.
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Female representation in AI is a win-win situation for businesses

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Boosting female representation in AI is key to cutting bias, building trust and unlocking more innovative, profitable business outcomes.
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HPE complete care service: Refocused for your AI advantage

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HPE revamps Complete Care Service into a unified, AI-powered support model to simplify hybrid IT, bridge silos and scale enterprise AI.
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Women own the most underrated skill in tech: Translation

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As AI reshapes workplaces, women's overlooked gift for translating ideas into action is emerging as tech's most critical skill.
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Manufacturers see AI gains but data gaps stall scale-up

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Manufacturers reap early AI returns but poor data quality, fragmented tools and network limits block efforts to scale projects enterprise-wide.
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Moving the goalposts: Why the CRO role needs a rebrand

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Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.
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Flexitech turns to Rimini Street to extend SAP ECC 6

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Flexitech shifts SAP ECC 6 support to Rimini Street to cut maintenance costs, extend ERP life and fund security, compliance and R&D plans.
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Globality named on Hackett '50 to Know' procurement list

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Globality has secured a place on The Hackett Group's 2025-2026 '50 to Know' list, as the only autonomous sourcing pure-play specialist.
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Identity management tops 2026 security & IT agenda

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Identity management is set to dominate 2026 security agendas as HID research shows rising convergence, biometrics use and privacy scrutiny.