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Reputation management stories

Buy reviews searches surge 1,325% as trust worries grow
Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Buy reviews searches jump 1,325% as Mary Tamvakologos warns shoppers that bought followers and fake praise can distort eCommerce trust.

By Joseph Gabriel Lagonsin • 5 min read • 5 days ago
AI referrals convert nearly three times better than search
Marketing Technologies

AI referrals convert nearly three times better than search

Lebesgue data from 35,000 eCommerce brands suggests AI-driven visits arrive with stronger purchase intent than standard search traffic.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Conductor launches AgentStack for AI search visibility
Data Analytics

Conductor launches AgentStack for AI search visibility

Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.

By Shannon Williams • 5 min read • Last month
Trustpilot launches AI search tools for brand visibility
Data Analytics

Trustpilot launches AI search tools for brand visibility

Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Nearly 18% of business emails fail to reach inboxes
Software-as-a-Service

Nearly 18% of business emails fail to reach inboxes

Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.

By Shannon Williams • 4 min read • Last month

Stories from Other Regions

Reputation management stories

Corporate lunches shape client trust, says psychologist
Customer Experience

Corporate lunches shape client trust, says psychologist

Psychologist Tim Cotter says corporate lunches can sway client trust, with venue choice, ordering and timing all shaping deal outcomes.

By Sofiah Nichole Salivio • 5 min read • 4 days ago
Atlas warns of AI reputation breach for businesses
Software-as-a-Service

Atlas warns of AI reputation breach for businesses

Atlas says businesses face an AI reputation breach as ChatGPT, Google Gemini and Claude spread incorrect company details across major platforms.

By Catherine Knowles • 4 min read • Last week
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Marketing Technologies

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI search is reshaping B2B tech visibility as Muck Rack findings show earned media now drives most citations, not paid channels.

By Patrick Keenan • 5 min read • Last week
Training lags behind AI use in Australian workplaces
DevOps

Training lags behind AI use in Australian workplaces

Australian workplaces use generative AI daily, but Plain English Foundation says formal training is missing as workers still battle errors and weak output.

By Mark Tarre • 4 min read • Last week
Cyber breaches need communications planning, data warns
Firewalls

Cyber breaches need communications planning, data warns

NZD $173,000 average ransomware cost masks deeper losses as QBE data shows preparation can trim cyber claims by 20% and protect trust.

By Dwayne Alexander • 14 min read • Last month
How MSPs can win more clients by showing up where CIOs are already looking
Customer Experience

How MSPs can win more clients by showing up where CIOs are already looking

MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.

By Dominic Vivarini • 8 min read • Last month
Every tech vendor looks credible online. Here's how to tell which ones actually are
Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

How CIOs can separate mere digital visibility from genuine market authority by checking for earned media, independent coverage and peer trust.

By Dominic Vivarini • 6 min read • Last month
New Zealand businesses warned over illegal review gating
Software-as-a-Service

New Zealand businesses warned over illegal review gating

New Zealand firms face escalating legal and platform scrutiny over review gating, as Storm IMC warns the tactic may breach the Fair Trading Act.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.

By Patrick Keenan • 4 min read • Last month
Datacom finds New Zealand firms lack cyber recovery plans
Data Protection

Datacom finds New Zealand firms lack cyber recovery plans

Datacom survey finds New Zealand firms are confident in cyber defences but lag badly on recovery plans, raising outage risks.

By Sean Mitchell • 4 min read • Last month
Omniscient raises USD $4.1 million for boardroom AI
Data Analytics

Omniscient raises USD $4.1 million for boardroom AI

Seedcamp-backed Omniscient has drawn Renault as an early user of its boardroom AI, as it targets corporate reputation and risk monitoring.

By Karen Joy Bacudo • 4 min read • Last month