CMOtech US - Technology news for CMOs & marketing decision-makers
United States

Mercury Analytics Stories

American Stories

Mercury Analytics stories

Global Stories

Mercury Analytics stories

US holiday shoppers rein in spending amid pressure
Data Analytics

US holiday shoppers rein in spending amid pressure

US holiday shoppers to rein in festive spending as 60% say financial strain will curb gift budgets, new national survey data shows.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026
Senior UK & US communicators expect bigger budgets by 2026
Artificial Intelligence

Senior UK & US communicators expect bigger budgets by 2026

By 2026, 80% of senior UK and US communications leaders expect larger budgets and greater influence, driven by AI adoption and strategic roles despite economic uncertainty.

By Sean Mitchell • 4 min read • Wed, 18th Jun 2025
Mercury launches Qual at Scale for richer, faster surveys
Artificial Intelligence

Mercury launches Qual at Scale for richer, faster surveys

Mercury Analytics unveils Qual at Scale, merging broad surveys with deep interviews using AI for richer insights at costs like traditional quantitative research.

By Jed Nykolle Harme • 3 min read • Wed, 18th Jun 2025
Qual at Scale: Unlocking the “Why” at a Whole New Level
Customer Experience

Qual at Scale: Unlocking the “Why” at a Whole New Level

Mercury Analytics launches Qual at Scale, an AI-driven tool offering in-depth qualitative research at survey scale for rapid, detailed consumer insights.

By Ron Howard • 3 min read • Thu, 8th May 2025
Journalists shift from X to Bluesky amid policy concerns
Cybersecurity

Journalists shift from X to Bluesky amid policy concerns

A study by Fire on the Hill reveals that 25% of journalists are now active on Bluesky, signalling a shift away from X amid concerns over platform policies.

By Sean Mitchell • 3 min read • Thu, 20th Mar 2025
Firms face rising threat of misinformation to reputation
Artificial Intelligence

Firms face rising threat of misinformation to reputation

A new study by Fire on the Hill and Mercury Analytics reveals that 60% of companies have suffered adverse effects from misinformation, calling for urgent action to protect corporate reputations.

By Kaleah Salmon • 3 min read • Thu, 16th May 2024