Marketing stories - Page 8

Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.

Genstore launches AI-driven eCommerce platform promising end-to-end shop automation, after beta users processed USD $2.3 million in sales.

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

20i unveils Twentie, an AI assistant embedded in its hosting platform, offering account-aware support, reports and analytics with unlimited use.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.

Wipro launches a unified AI-led model to fuse consulting, transformation and operations across people, finance, supply chain and customer work.

Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.

Coegi appoints Chris Kotyck EVP of Digital Operations to scale programmatic and social media services across North America from Canada.

BatchPhoto 5.1 refreshes its interface, adds lossless WEBP, HEIF and AVIF support, and refines upload workflows for high-volume image work.

Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

Verde Digital has hired former PrettyLittleThing specialist Chloe Steele as SEO Manager to bolster fashion and eCommerce search expertise.

OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.

YAP Global appoints Otto Jacobsson as CEO, signalling expansion and a broader service mix as the crypto and digital assets sector matures.