Marketing stories
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
The range is set to reach pharmacy shelves next month, as EZZ seeks to tap demand for evidence-backed women’s wellness products.
Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.
Small firms and solo founders now get guided Google Ads setup and optimisation, easing a marketing hurdle for businesses with limited staff.
TechDay tells PR agencies to send pitches by email, include full copy and images upfront, and avoid follow-ups, embargoes and off-topic stories.
A first-of-its-kind setup could widen access to ad inventory as Bedrock runs its bidder inside Index Exchange’s cloud infrastructure.
Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
Retailers with sprawling catalogues can now automate product FAQs, reducing manual content work while boosting page visibility for shoppers.
Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.
Only 10% of small firms train staff on AI security, leaving many exposed as adoption grows and cyber fears rise.
Charities are being urged to move beyond AI trial use as a new four-week course tackles governance, ethics and practical deployment.
AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.
Incorrect AI responses are already steering customers away, with Atlas finding factual errors in most brand profiles across major platforms.
Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.
Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.
Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.
AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.
A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.
Unused subscriptions are leaving UK SMEs exposed to rising SaaS bills, with some firms able to trim GBP £10,000 a year.
