Marketing stories - Page 3

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.

Meliora acquires Auckland-based Backchat Media, gaining a New Zealand foothold and bolstering its APAC digital strategy and content offering.

TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.