Marketing stories - Page 3

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

Cloaking dominates PropellerAds' 2025 safety report as stricter checks drive a 35% rise in blocked campaigns and more account suspensions.

Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

Nium strengthens global payments push with new chiefs for risk, technology and marketing as AI, stablecoins and regulation reshape the sector.

Shirofune has integrated Reddit Ads into its automation platform, letting US marketers manage Reddit alongside major digital channels.

Percona sets out its 2026 growth plan with fresh leadership, new PostgreSQL security tech and expanded support for Valkey users.

Persistent named world's fastest-growing IT services brand as value jumps 22% to USD $989 million in Brand Finance 2026 ranking.

CFOs shift from hiring to hardware, funnelling bigger budgets into tech, AI and sales while HR, headcount and pay growth lose momentum.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Disposable emails are quietly wrecking sender reputation, analytics and security. Here's how to block them without losing real users.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.