Marketing stories - Page 20

40% of local consumers think the promotional offers they receive just aren't the right ones for them. That figure is higher than the global average of 33%.

Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.

A Hootsuite study reveals that businesses leveraging social media reap benefits beyond marketing, including community engagement and market insights.

Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.

While half (51%) of North American marketers see 'no perceived need' for AI, only a third (38%) of APAC marketers share this sentiment.

At Adobe Symposium, CEO Shantanu Narayen champions digital experiences as transformative, stressing 'experience' as a business edge.

eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.

The tendency of Not for Profit organisations in New Zealand to rely on enthusiastic volunteers to manage their social media activities is risky...

Last March Facebook enhanced the 'fan' pages that a brand, product, organisation, artist, band, public figure – or a business – can create.