Marketing stories - Page 19

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

A study by Printful reveals YouTube content creation as the world's top side hustle, with a 189% rise in global searches and UK earnings averaging GBP £4,192.

Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.

Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.

Sinch's 2024 Consumer Black Friday/Cyber Monday Survey reveals younger shoppers favour mobile messaging for promotions, with 44% of 18-29 year-olds ready to spend more.

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.

Paid options are available for IT organizations to submit bylines at TechDay. Here are the specifications and criteria for submitting content.

Black Friday and Boxing Day online sales in Australia have seen a 50% increase in traffic as consumers embrace online shopping, says Similarweb.

An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.

Despite calls for better data privacy amongst businesses and their customers, it doesn't mean that the data sharing game is over.

OpenX and LiveRamp expand partnership in Australia to enable local marketers with audience targeting solutions.

HubSpot partners with MessageMedia to add targeted SMS capabilities to its CRM platform, providing marketers with personalised cross-channel campaigns.

Intel unveils new leadership team with Karen Walker as chief marketing officer and Sharon Heck as corporate treasurer, fortifying strategies for future growth.

Despite beliefs that the younger generation prefers to shop online, they're actually the most likely to do more shopping in physical stores.