Marketing strategy stories
Logitech G offers 30-day refund on JB Hi-Fi mouse pre-orders
Last week
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marketing strategy
Logitech G offers 30-day money-back guarantee on JB Hi-Fi pre-orders of its PRO X2 SUPERSTRIKE gaming mouse in Australia.
Azzet appoints Henry Stoever to board for global push
Last week
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marketing strategy
Azzet names governance veteran Henry Stoever to its board as it accelerates the global rollout of its premium asset marketplace.
PushON unveils Connect to unify eCommerce marketing
Last week
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marketing strategy
PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.
Apadmi targets 20 percent FY26 growth with new hires
Last week
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marketing strategy
Apadmi eyes 20% FY26 growth after posting GBP £30 million revenue, fuelled by fresh client wins and senior hires in Amsterdam and marketing.
Tech Mahindra brand rises on global IT strength index
Last month
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marketing strategy
Tech Mahindra climbs to fourth in India and ninth globally for brand strength, as Brand Finance values its brand at USD $3.4 billion.
Hubtel IT hires for AI push & GBP £2.5m growth plan
Last month
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marketing strategy
West Midlands-based Hubtel IT boosts staff by 25% and targets 2026 turnover above GBP £2.5m as it doubles down on AI and cyber security.
Hubtel IT grows team to drive AI & cyber security push
Last month
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marketing strategy
Hubtel IT boosts staff by 25% and targets GBP £2.5m turnover as it ramps up AI and cyber security services for UK small businesses.
Pax8 hires former Microsoft leader to drive APAC growth
Last month
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marketing strategy
Pax8 taps former Microsoft Asia channel leader Sarah Bowden to spearhead APAC sales, marketing and partner growth from 2026.
GlobalLogic names LuJean Smith CMO to drive AI growth
Last month
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marketing strategy
GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi’s Inspire 2027 growth strategy.
Forrester warns on 2026 tech budgets amid AI shifts
Last month
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marketing strategy
Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.
AI agents to reshape retail, squeeze SaaS & ad spend
Last month
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marketing strategy
AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.
CEEK warns brands: win machine trust or vanish by 2026
Last month
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marketing strategy
Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.
MediaVision’s AI-led SEO wins UK fashion search award
Last month
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marketing strategy
MediaVision’s AI-driven Metis platform powers New Look campaign to UK Search Awards fashion win with standout non-brand SEO gains.
Generative AI search lifts mobile gaming ad opportunity
Last month
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marketing strategy
As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.
Freshworks hires Kady Srinivasan as AI era marketing chief
Last month
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marketing strategy
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
Yahoo rolls out Agentic AI tools across global DSP
Last month
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marketing strategy
Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.
Tesco leads UK supermarkets in Christmas social media win
Last month
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marketing strategy
Tesco tops the UK’s Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.
JFrog names Genefa Murphy CMO to drive AI era growth
Last month
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marketing strategy
JFrog appoints former Udemy marketing leader Genefa Murphy as CMO to spearhead global growth in AI-driven software supply chain tools.
Sandisk retires WD_BLACK and WD Blue for Optimus SSDs ranges
Last month
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marketing strategy
Sandisk scraps WD_BLACK and WD Blue SSD lines, unifying its internal NVMe range under a new three-tier SANDISK Optimus brand.
AI agents to reshape brand discovery by 2026, says Kantar
Tue, 23rd Dec 2025
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marketing strategy
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.