LiveRamp stories
Brands will soon be able to target GIFs, stickers and search on GIPHY as Koddi and LiveRamp extend commerce media beyond retail sites.
Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.
Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
LiveRamp turns its Marketplace into an AI marketing hub, uniting premium data, rented models and upcoming agents in one governed platform.
LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.
Google upgrades Gemini 2.5 AI on Vertex AI, boosting reasoning, security, and efficiency for enterprises with features like Deep Think and thought summaries.
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.
Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.
Databricks partners with industry giants like Shutterstock, T-Mobile, and Tableau to enhance data sharing and collaboration using Delta Sharing.
LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.
LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.
Snowflake introduces advanced tech tools to streamline machine learning model development, boosting productivity and collaboration.
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.
Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.
LiveRamp introduces new features offering skilled first-party data utilization and enhanced data collaboration.
