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YouTube ad revenue hits USD $40.4 billion as growth slows
Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Last month
Deltek & Cognizant team up on Maconomy ERP rollouts
Digital Transformation

Deltek & Cognizant team up on Maconomy ERP rollouts

The tie-up could help project-based firms modernise ageing finance systems across the UK and Europe without disrupting operations.

By Mark Tarre • 4 min read • Thu, 4th Jun 2026
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Thu, 14th May 2026
ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Tue, 14th Apr 2026
Barrows & QSIC sync in‑store audio with digital video
Digital Signage

Barrows & QSIC sync in‑store audio with digital video

Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Optimizing performance. Forgetting meaning
Clean technologies

Optimizing performance. Forgetting meaning

Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.

By Gabriela Rodrigues • 3 min read • Fri, 6th Mar 2026
YouTube sets 2026 agenda on creators, kids & AI tools
Marketing Technologies

YouTube sets 2026 agenda on creators, kids & AI tools

YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.

By Sofiah Nichole Salivio • 5 min read • Thu, 22nd Jan 2026
AI agents to reshape brand discovery by 2026, says Kantar
Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025
Qualtrics unveils refreshed Partner Programme & tiered tracks
Customer Experience

Qualtrics unveils refreshed Partner Programme & tiered tracks

Qualtrics has refreshed its Partner Programme with new tiered tracks to boost global partner growth and enhance experience management capabilities.

By Shannon Williams • 3 min read • Tue, 29th Jul 2025

Stories from Other Regions

Kantar stories

Truecaller report flags trust gap in India business calls
Unified Communications

Truecaller report flags trust gap in India business calls

Unfamiliar numbers are fuelling a trust gap in Indian business calls, despite most consumers still preferring voice for urgent matters.

By Mark Tarre • 4 min read • Last month
Simon Case joins AI startup Electric Twin ethics board
Digital Transformation

Simon Case joins AI startup Electric Twin ethics board

The appointment adds Whitehall credibility as Electric Twin pushes its synthetic audience tool into sensitive public and commercial decision-making.

By Mark Tarre • 4 min read • Thu, 11th Jun 2026
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Thu, 11th Jun 2026
Australian AI marketing benchmark expands with Kantar
Digital Transformation

Australian AI marketing benchmark expands with Kantar

Rising participation shows Australian marketers are now focusing on governance, workforce readiness and scaling AI beyond early trials.

By Mark Tarre • 4 min read • Fri, 29th May 2026
iVisa warns travellers over AI visa advice after border snag
Customer Experience

iVisa warns travellers over AI visa advice after border snag

Travellers face costly border delays when chatbot visa advice is wrong, as one solo backpacker learned at the Vietnam-Cambodia crossing.

By Sofiah Nichole Salivio • 4 min read • Wed, 27th May 2026
Britons no better than Americans at spotting deepfakes
Generative AI

Britons no better than Americans at spotting deepfakes

Familiarity with AI fakery is not improving detection, as a UK survey found Britons struggled to spot manipulated video and stills.

By Mark Tarre • 4 min read • Fri, 22nd May 2026
ACAM launches AI programme for not-for-profit sector
Data Protection

ACAM launches AI programme for not-for-profit sector

Charities are being urged to move beyond AI trial use as a new four-week course tackles governance, ethics and practical deployment.

By Mark Tarre • 4 min read • Mon, 4th May 2026
Electric Twin raises USD $14m to scale AI audiences
Data Analytics

Electric Twin raises USD $14m to scale AI audiences

London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026