CMOtech US - Technology news for CMOs & marketing decision-makers
United States

Integration Stories

American Stories

Integration stories

Corning Credit Union adds plain-language search with Tursio
Data Protection

Corning Credit Union adds plain-language search with Tursio

Staff can now pull member data in plain English after Corning Credit Union cut wait times from weeks to near-instant ad hoc searches.

By Sofiah Nichole Salivio • 4 min read • Today
Rogo & Snowflake deepen AI data tie-up for finance
Software-as-a-Service

Rogo & Snowflake deepen AI data tie-up for finance

Financial firms can now use governed Snowflake data in Rogo's AI tools without moving sensitive records outside existing controls.

By Karen Joy Bacudo • 3 min read • Yesterday
Hexnode links UEM to ServiceNow incident management
Security Operations Centres

Hexnode links UEM to ServiceNow incident management

IT teams can now manage device incidents and remote fixes from ServiceNow, cutting console-hopping and improving audit trails across Hexnode UEM.

By Sofiah Nichole Salivio • 3 min read • Last week

Global Stories

Integration stories

Intapp launches Celeste AI coworker for professional firms
Software-as-a-Service

Intapp launches Celeste AI coworker for professional firms

Firms in regulated sectors could clear conflicts and screen deals faster as Intapp ties its new AI tool to internal rules and records.

By Karen Joy Bacudo • 4 min read • Yesterday
Databricks raises funding round at USD $188 billion
Software-as-a-Service

Databricks raises funding round at USD $188 billion

Fresh capital will help Databricks expand its AI tools as enterprises look to control costs and deploy models more effectively.

By Mark Tarre • 3 min read • Yesterday
IDeaS named leader in IDC hospitality revenue study
Software-as-a-Service

IDeaS named leader in IDC hospitality revenue study

Hotel groups are shifting towards systems that link pricing, forecasting and commercial planning as AI and fragmented data reshape revenue management.

By Karen Joy Bacudo • 4 min read • Yesterday
AI leaders urge pragmatic adoption beyond the hype
Data Protection

AI leaders urge pragmatic adoption beyond the hype

Adoption is stalling where firms lack clean data, strong workflows and guardrails, raising risks in retail, healthcare and IT.

By Sean Mitchell • 4 min read • Yesterday
Simform's TrueMorph wins Microsoft Azure co-sell status
Digital Transformation

Simform's TrueMorph wins Microsoft Azure co-sell status

Customers can now buy Simform's data modernisation tool through Microsoft Marketplace, with purchases counting towards Azure spending commitments.

By Sean Mitchell • 3 min read • Yesterday
Siren & Ocient team up for sovereign investigations
Hybrid Cloud

Siren & Ocient team up for sovereign investigations

Agencies handling petabyte-scale intelligence can now search and analyse data in one sovereign environment, cutting transfers between systems.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago
Asia-Pacific executives hail AI's rapid business rise
Customer Relationship Management

Asia-Pacific executives hail AI's rapid business rise

AI is now embedded in reporting and operations across the region, but executives warn that governance, data sovereignty and shadow use lag behind.

By Mark Tarre • 6 min read • 2 days ago
Australia & New Zealand lead in agentic AI adoption
Digital Transformation

Australia & New Zealand lead in agentic AI adoption

Consumers in Australia and New Zealand are facing longer waits and repeated handovers as companies rush to deploy agentic AI, Genesys found.

By Mark Tarre • 4 min read • 2 days ago
WorkJam adds autonomous AI layer for frontline staff
Software-as-a-Service

WorkJam adds autonomous AI layer for frontline staff

Retailers could get faster task allocation and reprioritisation as WorkJam's platform now automates decisions across 1.5 million frontline users.

By Joseph Gabriel Lagonsin • 3 min read • 3 days ago
LearnUpon launches agentic AI platform for training
Software-as-a-Service

LearnUpon launches agentic AI platform for training

Corporate training teams could cut admin time as the Dublin software provider adds AI agents and external tools to its learning platform.

By Sean Mitchell • 4 min read • 3 days ago
AWS Builder Centre expands with free sandbox workshops
Software-as-a-Service

AWS Builder Centre expands with free sandbox workshops

Free workshop sandboxes should make it easier for developers to try AWS training without a personal account, credit card or cleanup.

By Sean Mitchell • 5 min read • 4 days ago
ERX: the next generation of enterprise software
Digital Transformation

ERX: the next generation of enterprise software

Businesses risk flawed AI decisions unless enterprise software embeds industry context, governance and real-time data at its core.

By Geoff Thomas • 5 min read • 5 days ago

Stories from Other Regions

Integration stories

Salesforce launches SMB Growth Kit for India businesses
Software-as-a-Service

Salesforce launches SMB Growth Kit for India businesses

Smaller firms in India could cut manual work and unify sales, messaging and reporting within six weeks under the new bundled offer.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Sterling appoints Alistair Kirk as Non-executive Adviser
Digital Transformation

Sterling appoints Alistair Kirk as Non-executive Adviser

The hire signals Sterling's push into regulated infrastructure and defence markets, where buyers demand stronger governance and secure cloud deployment.

By Sofiah Nichole Salivio • 4 min read • 4 days ago