Influencer Marketing stories - Page 3

BYRDLI and San Francisco Travel launch real-time campaign where creators share unscripted city experiences, allowing travellers to book trips directly via Travel Clubs.

Xsolla and KRAFTON have launched a dedicated Web Shop for Abyss of Dungeons, enabling direct in-game purchases and exclusive content outside app stores.

Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.

PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.

LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.

Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.

A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.