Influencer Marketing stories

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

PayPal-owned Honey is dropped by Rakuten’s ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

New Zealand health experts warn AI diet tips and unregulated social media weight-loss pills are fuelling dangerous, hidden health risks.

Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.

CelcomDigi spotlights rising Malaysian champions in a new film tying ambition and sporting success to its nationwide network reach.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Australian AI Festival 2025 crowns joint startup winners Apate and Lenexa Medical as awards span tools, influencers and creative AI work.

Genie Goals’ latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

AI voice start-up Alayic hires North West agency Planet Zeus to lead PR and social push for launch of its automated call-handling platform.

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

Vinted sellers risk surprise HMRC tax bills as booming side hustles push more Britons over the £1,000 self-assessment threshold.

Tesco tops the UK’s Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

Australia’s youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.