Influencer Marketing stories
Markable launches free AI tools to widen creator access
Yesterday
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rpa
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cdp
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ai
Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.
Markable launches free creator tier as social commerce grows
Yesterday
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cx
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rpa
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ai
Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.
World IP Day: Why IP is the backbone of sporting brands' success
2 days ago
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gaming
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blockchain
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physical security
World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.
impact.com deepens YouTube tie-up for creator marketing
2 days ago
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martech
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digital entertainment
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youtube
impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.
Impact.com deepens YouTube tie-up for creator marketing
5 days ago
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
BYRDLI unveils bookable Utah trip with travel creator
Last week
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social media
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influencer marketing
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travel technologies
BYRDLI and Utah tourism team up with Australian creator Matt Lambley to turn a multi-region road trip into a bookable itinerary.
AppDirect buys PartnerStack to expand B2B sales platform
Last week
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
AI skincare searches surge as consumers seek guidance
This month
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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
Shoppers turn against AI social content, survey finds
This month
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Levanta acquires Perch+ to expand Amazon marketplace
This month
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
OpenAI acquires TBPN to expand media and strategy reach
This month
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
Adclear partners NinjaTrader on AI compliance checks
This month
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saas
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crypto
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fintech
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.
AI Personality awards launch with USD $90,000 prize
Last month
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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
BYRDLI, Tahnee Cook launch live LA travel booking push
Last month
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e-commerce
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social media
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olympic games
BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.
Taboola predicts five trends reshaping travel marketing
Last month
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Google AI more negative than ChatGPT for brand reputation
Last month
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Designing for the real buyer: Why women drive the commerce + creator economy
Last month
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cx
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martech
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commerce systems
Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.
'Give to Give' vs 'Give to Gain'
Last month
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apple
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blackrock
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iwd
Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.
Retailers brace for AI search and complex deal discovery
Last month
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digital transformation
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cx
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martech
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.