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Gen Z Stories - Page 2

American Stories

Gen Z stories

Loyalty schemes shape repeat buying, study finds
Customer Experience

Loyalty schemes shape repeat buying, study finds

US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.

By Sean Mitchell • 4 min read • Last month

Global Stories

Gen Z stories

GoTo finds workers wary of AI overreliance at work
Data Protection

GoTo finds workers wary of AI overreliance at work

A GoTo survey finds many workers fear heavy AI use is eroding skills, while poor training and weak oversight are fuelling risks.

By Joseph Gabriel Lagonsin • 6 min read • Last month
Oleeo says Gen Z work criticisms miss labour shifts
Artificial Intelligence

Oleeo says Gen Z work criticisms miss labour shifts

Younger staff are being misread as disengaged, as changing career paths and AI adoption reshape expectations across the workplace.

By Sean Mitchell • 4 min read • Last month
L'Oréal opens 2026 Big Bang beauty tech applications
Data Analytics

L'Oréal opens 2026 Big Bang beauty tech applications

Startups across 35 markets can win funded pilots with L'Oréal as beauty brands seek AI, creator and circular-economy tools.

By Sean Mitchell • 5 min read • Last month

Stories from Other Regions

Gen Z stories

Young adults hit hardest by mobile app barriers in UK
Digital Transformation

Young adults hit hardest by mobile app barriers in UK

Mobile barriers are costing UK businesses customers, with 81% of 18- to 24-year-olds reporting problems on smartphones.

By Sofiah Nichole Salivio • 3 min read • Last month
ΑΙ FOMO is changing the game for digital marketing professionals
Data Analytics

ΑΙ FOMO is changing the game for digital marketing professionals

Burnout is rising as marketers race to master AI, while more than 70% of teams now work beyond sustainable capacity.

By Search Magic • 4 min read • Last month
Young Australians wary of AI despite strong skills
Artificial Intelligence

Young Australians wary of AI despite strong skills

Despite regular use in study, most young Australians fear AI will destroy jobs rather than help them get hired.

By Sean Mitchell • 4 min read • Last month
UK shoppers want tech to support store staff, survey says
Wearables

UK shoppers want tech to support store staff, survey says

Shoppers are backing connected-store spending only if it helps staff answer queries faster, with 59% finding tech frustrating without human support.

By Sean Mitchell • 4 min read • Last month
UK shoppers step in as retail crime rises in stores
Customer Experience

UK shoppers step in as retail crime rises in stores

Retailers face mounting costs and pressure as more than half of UK shoppers say they have seen crime or abuse rise in stores.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Archies relaunches compact store format for expansion
Customer Experience

Archies relaunches compact store format for expansion

The smaller format is designed to widen access to Archies products in busy locations as the retailer targets 20 new stores this year.

By Sofiah Nichole Salivio • 3 min read • Last month
Young Canadians drive faster cashback use on Chexy
Fintech

Young Canadians drive faster cashback use on Chexy

Cashback spending on Chexy is rising fastest among Canadians under 40, highlighting a shift towards immediate rewards on bills, rent and taxes.

By Sofiah Nichole Salivio • 4 min read • Last month
Britons urged to swap texts for calls in wellbeing push
Texting

Britons urged to swap texts for calls in wellbeing push

New polling suggests millions are missing out on the mental health boost of voice contact as anxiety keeps many Britons from phoning loved ones.

By Sean Mitchell • 5 min read • Last month
Gen Z serial returners rise as retailers tighten rules
Customer Experience

Gen Z serial returners rise as retailers tighten rules

Retailers are losing their grip on returns as more young shoppers shrug off fees and suspensions, a survey shows.

By Sean Mitchell • 4 min read • Last month
Millions in Britain identify with more than one class
Marketing

Millions in Britain identify with more than one class

Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.

By Mark Tarre • 5 min read • Last month
Australians want healthier supermarket discounts, poll finds
Millennials

Australians want healthier supermarket discounts, poll finds

Price promotions are steering many Australians towards less nutritious groceries, with 83% backing more supermarket discounts on healthier food.

By Joseph Gabriel Lagonsin • 4 min read • Last month
AI fears hit Canadian workers' careers, report finds
EduTech

AI fears hit Canadian workers' careers, report finds

Canadian workers worry AI is squeezing pay and prospects, with university graduates and younger staff feeling the pressure most, Borderless AI says.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Charles Hipps sees five recruitment trends for 2026
Hybrid & Remote Work

Charles Hipps sees five recruitment trends for 2026

Hiring teams are under pressure as application volumes surge, pushing employers to replace CV screening with earlier behavioural assessments.

By Sean Mitchell • 3 min read • Last month