Football Stories

American Stories

Football stories

Miami stadium gets Blackline air monitors for World Cup

Live gas readings will help commanders spot hazards quickly at Miami's World Cup stadium, where crowds may reach one million.

By Sofiah Nichole Salivio • 3 min read • Fri, 24th Jul 2026

Global Stories

Football stories

Disaster Recovery

IT pros say password sharing is top security lapse

User behaviour remains IT's biggest vulnerability, with 65% of professionals saying password sharing is the worst security lapse.

By Sofiah Nichole Salivio • 3 min read • Last month

Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • Last month

Data Analytics

Flashscore claims top accuracy in predicted line-ups

Users could get more reliable football team news as Flashscore's predicted line-ups outperformed rivals across Europe's top leagues and the Champions League.

By Sofiah Nichole Salivio • 4 min read • Thu, 20th Aug 2026

Gaming

World Cup fraud shifts to verified accounts & withdrawals

Operators faced a 38% rise in suspicious withdrawals as World Cup fraud shifted from sign-ups to verified accounts, SEON said.

By Sean Mitchell • 4 min read • Tue, 18th Aug 2026

Marketing Technologies

Flashscore makes AI presenter AILA a permanent feature

The avatar is set to front multilingual video and announcements across 31 markets, helping Flashscore scale content without local presenters.

By Sofiah Nichole Salivio • 5 min read • Mon, 17th Aug 2026

Fintech

World Cup lifts Baselane short-term rental income in host cities 60%

Host-city landlords saw a sharp uplift as tournament demand pushed Baselane customers' short-term rental payouts up 60% year on year.

By Sofiah Nichole Salivio • 4 min read • Tue, 4th Aug 2026

YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026

Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026

eCommerce

Dentsu & Uber Advertising target football fans live

Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 23rd Jul 2026

Stories from Other Regions

Football stories

eCommerce

Classic Football Shirts triples warehouse productivity

Automation has cut packing times from minutes to seconds, helping the retailer cope with surging tournament orders and global demand.

By Sofiah Nichole Salivio • 3 min read • 4 days ago

eCommerce

Classic Football Shirts' World Cup orders surge 101pc

Automation helped the Hyde retailer dispatch record volumes as World Cup demand doubled orders and cut packing from minutes to seconds.

By Sofiah Nichole Salivio • 4 min read • Last week

Buy Now Pay Later

Afterpay expands to NZ ticketing as sport spending surges

Fans are turning to buy now, pay later to secure scarce seats, as entertainment orders on the platform jumped 60% year on year.

By Karen Joy Bacudo • 4 min read • This month

Unified Communications

eir says summer event data use rises 24.4% in Ireland

Mobile networks are under growing strain as crowds at Ireland's biggest summer gatherings upload video, post online and check travel details more often.

By Sean Mitchell • 4 min read • Mon, 24th Aug 2026

eCommerce

TCL launches UK cashback deal with prize draw on TVs

Football fans buying new home entertainment kit could get cashback, with some also entering a draw to win the full purchase price back.

By Sofiah Nichole Salivio • 3 min read • Mon, 17th Aug 2026

Local Government

Cost blowout for new Waikato football turf revealed to be $500k

Unexpected ground conditions pushed the Korikori Park project to about GBP £2.6 million, but the turf is already easing cancellations for local teams.

By Jordan Smith • 3 min read • Mon, 17th Aug 2026

Gaming

World Cup ad bids surge for Popovic content in Australia

Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Jul 2026