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The future of marketing is built on open data infrastructure
Data Analytics

The future of marketing is built on open data infrastructure

Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.

By Monica Ohara • 4 min read • Thu, 5th Mar 2026
Snowflake brings Google Gemini 3 AI models to Cortex
Manufacturing

Snowflake brings Google Gemini 3 AI models to Cortex

Snowflake will run Google's Gemini 3 AI models natively in Cortex, keeping enterprise data in-platform while deepening Google Cloud ties.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
Fivetran awarded Databricks 2025 data integration partner of year
Software-as-a-Service

Fivetran awarded Databricks 2025 data integration partner of year

Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.

By Shannon Williams • 3 min read • Fri, 13th Jun 2025
Databricks launches Lakebase Postgres database for AI era
Data Analytics

Databricks launches Lakebase Postgres database for AI era

Databricks has launched Lakebase, a fully managed Postgres database designed for AI workloads, now available in Public Preview for enterprises globally.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025
Fivetran expands SDK to simplify building custom data connectors
Software-as-a-Service

Fivetran expands SDK to simplify building custom data connectors

Fivetran has expanded its Connector SDK, enabling developers to create custom data pipelines quickly, boosting analytics and AI capabilities across systems.

By Sean Mitchell • 3 min read • Tue, 3rd Jun 2025
Teradata & Fivetran team up to streamline data integration
Software-as-a-Service

Teradata & Fivetran team up to streamline data integration

Teradata partners with Fivetran to streamline automated data integration, enabling real-time data movement into Teradata VantageCloud for AI and analytics.

By Melania Watson • 4 min read • Fri, 30th May 2025
Data readiness issues lead to half of enterprise AI projects failing
Digital Transformation

Data readiness issues lead to half of enterprise AI projects failing

Nearly half of enterprise AI projects fail due to poor data readiness, with UK lagging behind in integration and infrastructure, reveals Fivetran research.

By Shannon Williams • 4 min read • Tue, 20th May 2025
Fivetran appoints Monica Ohara as Chief Marketing Officer
Software-as-a-Service

Fivetran appoints Monica Ohara as Chief Marketing Officer

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

By Jed Nykolle Harme • 3 min read • Fri, 16th May 2025
Half of AI projects falter as enterprises struggle with data readiness
Artificial Intelligence

Half of AI projects falter as enterprises struggle with data readiness

Nearly half of enterprises face AI project failures due to poor data readiness, with the UK scoring lowest in AI preparedness amid legacy system challenges.

By Shannon Williams • 4 min read • Thu, 15th May 2025
Fivetran launches Managed Data Lake Service with Google Cloud
Storage

Fivetran launches Managed Data Lake Service with Google Cloud

Fivetran has launched its Managed Data Lake Service for Google Cloud Storage, enhancing data integration and governance for nearly 4,000 shared customers.

By Sean Mitchell • 3 min read • Fri, 11th Apr 2025
Fivetran expands integration with Microsoft Fabric & OneLake
Data Analytics

Fivetran expands integration with Microsoft Fabric & OneLake

Fivetran has expanded its integration with Microsoft Fabric and OneLake, adding over 700 pre-built connectors to enhance data access for enterprises.

By Catherine Knowles • 3 min read • Fri, 4th Apr 2025
Fivetran appoints new leaders to drive EMEA & global growth
Marketing Technologies

Fivetran appoints new leaders to drive EMEA & global growth

Fivetran has appointed Simon Quinton as General Manager for EMEA, with Suresh Seshadri as CFO and Anand Mehta as Chief People Officer, to boost growth.

By Kaleah Salmon • 3 min read • Thu, 13th Feb 2025
Fivetran sees 40% growth in AWS Marketplace demand
Data Analytics

Fivetran sees 40% growth in AWS Marketplace demand

Fivetran has achieved a 40% rise in year-on-year growth in the AWS Marketplace, driven by soaring demand for AI and analytics solutions.

By Catherine Knowles • 3 min read • Fri, 6th Dec 2024
Fivetran predicts data lakes, AI focus in 2025 trends
Data Analytics

Fivetran predicts data lakes, AI focus in 2025 trends

Fivetran predicts that by 2025, data lakes and open file formats will be crucial for AI advancements as firms tackle data management challenges.

By Sean Mitchell • 2 min read • Sat, 23rd Nov 2024
Fivetran & Microsoft team up for data lake service
Marketing Technologies

Fivetran & Microsoft team up for data lake service

Fivetran has joined forces with Microsoft to enhance data solutions, enabling enterprises to streamline AI and machine learning workloads securely.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024
Kingfisher adopts Fivetran to boost data operations
Data Analytics

Kingfisher adopts Fivetran to boost data operations

Kingfisher has chosen Fivetran to optimise its data operations across eight countries, dramatically reducing manual tasks and enhancing customer experience.

By Kaleah Salmon • 3 min read • Fri, 11th Oct 2024
Fivetran hits $300m ARR amid AI-driven data demand
Marketing Technologies

Fivetran hits $300m ARR amid AI-driven data demand

Fivetran's ARR surpasses $300 million as businesses increasingly turn to AI, boosting demand for automated data movement, says CEO George Fraser.

By Catherine Knowles • 2 min read • Thu, 3rd Oct 2024
Fivetran reveals Hybrid Deployment for secure data management
Hyperscale

Fivetran reveals Hybrid Deployment for secure data management

Fivetran launches Hybrid Deployment, allowing firms to manage data pipelines on their infrastructure for better control and compliance, enhancing data security.

By Kaleah Salmon • 4 min read • Wed, 25th Sep 2024