FIFA World Cup stories
World Cup viewership led by casual US fans, study finds
Yesterday
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martech
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social media
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fifa world cup
World Cup audience in US led by casual viewers, Adlook study finds, with families, older women and big-screen watchers boosting reach.
World Cup ad spend at risk from campaign data flaws
Last week
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gaming
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martech
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digital entertainment
World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.
World Cup guide warns banks of scams & trafficking
Last week
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data analytics
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crypto
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fintech
World Cup guide urges banks to spot scams and trafficking as tournament travel, ticket demand and online activity heighten fraud risks.
Fake Olympics shop ads on Meta target fans' wallets
Wed, 18th Feb 2026
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phishing
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martech
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physical security
Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.
BRKZ secures USD $30 million loan to expand Saudi construction tech
Thu, 30th Oct 2025
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ai
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financing
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procurement
BRKZ has secured a USD $30 million loan to expand its financing solutions and support the growth of Saudi Arabia's booming construction sector.
Hisense wins nine IFA awards & extends FIFA World Cup tie-up
Mon, 8th Sep 2025
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smart home
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clean technologies
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sustainability
Hisense secured nine IFA Innovation Awards 2025 across home entertainment, appliances, and design, while extending its FIFA World Cup sponsorship to 2026.
Hisense extends FIFA World Cup partnership, unveils AI tech for 2026
Sat, 6th Sep 2025
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gaming
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smart home
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digital entertainment
Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.
AI-driven campaign unites sport & poetry to inspire youth growth
Thu, 4th Sep 2025
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martech
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genai
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ai
The SCORES Network and Code and Theory launched 'Find Your Feet,' an AI-crafted campaign blending sport and poetry to inspire youth growth and confidence.
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Thu, 19th Jun 2025
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digital entertainment
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toshiba
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streaming
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.