CMOtech US - Technology news for CMOs & marketing decision-makers
United States

Extended Reality Stories

American Stories

Extended Reality stories

Global Stories

Extended Reality stories

EU-funded project develops camera-free smart glasses
Data Protection

EU-funded project develops camera-free smart glasses

Privacy concerns and bulk could ease as a consortium tests laser-based eye tracking for lighter smart glasses without cameras.

By Sofiah Nichole Salivio • 4 min read • Last month
Google to launch Android XR audio glasses this autumn
Wearables

Google to launch Android XR audio glasses this autumn

Hands-free AI features will reach wearers first, as Google's audio smart glasses are due to go on sale this autumn.

By Mark Tarre • 3 min read • Last month
Google unveils AI search & agent tools at I/O 2026
Personalisation

Google unveils AI search & agent tools at I/O 2026

Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.

By Mark Tarre • 5 min read • Last month
xReality wins first European defence deal with Sweden
Emergency services

xReality wins first European defence deal with Sweden

The Swedish order gives xReality a foothold in Europe as NATO defence spending rises and could open more training sales across the region.

By Sean Mitchell • 3 min read • Last month
Operator XR launches MR-1 after AUD $5.6m US defence deal
Mixed Reality

Operator XR launches MR-1 after AUD $5.6m US defence deal

The Australian group is turning funded development into sales, with an initial MR-1 order already secured after the US Defence project ended.

By Mark Tarre • 3 min read • Last month
xReality lifts revenue 67% as cashflow turns positive
Software-as-a-Service

xReality lifts revenue 67% as cashflow turns positive

Positive operating cash flow and a bigger US customer base helped lift annual recurring revenue 67% to GBP £4.2 million for xReality Group.

By Karen Joy Bacudo • 4 min read • Thu, 30th Apr 2026
Casting a wide net: Vection Technologies' push across emerging tech markets
Digital Transformation

Casting a wide net: Vection Technologies' push across emerging tech markets

Investor attention is shifting to Vection Technologies as it bets on AI, XR and acquisitions to win contracts across defence, healthcare and real estate.

By Darren Price • 4 min read • Sat, 18th Apr 2026
Vection buys DXLabs to expand Australia automation push
Digital Transformation

Vection buys DXLabs to expand Australia automation push

The deal is set to add immediate revenue and earnings, while keeping all DXLabs staff in place to support Vection’s Australian expansion.

By Sofiah Nichole Salivio • 3 min read • Thu, 2nd Apr 2026
Smart glasses drive 44% growth in global XR shipments
Gaming

Smart glasses drive 44% growth in global XR shipments

Smart glasses are reshaping the XR market, as headset shipments fell sharply and Meta kept its lead with 72.2% of global volume.

By Mark Tarre • 3 min read • Thu, 26th Mar 2026
The world needs more women in tech - and there's no time to wait
Smart Cities

The world needs more women in tech - and there's no time to wait

Women hold just 28% of tech roles worldwide, a glaring gap experts warn is stifling innovation, ESG progress and global economic growth.

By Rasangi De Silva • 5 min read • Tue, 3rd Mar 2026
xReality hits profit as Operator XR drives global push
Software-as-a-Service

xReality hits profit as Operator XR drives global push

xReality swings to operational profit as Operator XR powers record half-year, with revenue up 41% to AUD $10.4 million and EBITDA surging 190%.

By Karen Joy Bacudo • 3 min read • Thu, 26th Feb 2026

Stories from Other Regions

Extended Reality stories

Indian tech leaders urge responsible AI & stronger cyber
Gaming

Indian tech leaders urge responsible AI & stronger cyber

Worries over cyberattacks, bias and weak data systems are driving calls for AI rules that protect trust, jobs and security.

By Mark Tarre • 6 min read • Last month
Arena Animation launches advisory board to shape courses
EduTech

Arena Animation launches advisory board to shape courses

Students should get closer access to studio practice, as seven industry specialists will help update Arena Animation’s courses and mentoring.

By Kaleah Salmon • 4 min read • Tue, 21st Apr 2026
Arena Animation marks 30 years with Bengaluru alumni meet
EduTech

Arena Animation marks 30 years with Bengaluru alumni meet

More than 100 former students gathered in Bengaluru as the training brand widened its push into original content and new production methods.

By Sean Mitchell • 4 min read • Thu, 16th Apr 2026
Vection wins AUD $4m in Algho AI deals across Italy
Digital Transformation

Vection wins AUD $4m in Algho AI deals across Italy

Vection lands AUD $4m in new Algho AI contracts across Italy, expanding deployments in rail, healthcare, utilities and hospitality.

By Sean Mitchell • 4 min read • Tue, 17th Mar 2026
GSMA Foundry & NUHS partner on 5G connected health
Robotics

GSMA Foundry & NUHS partner on 5G connected health

GSMA Foundry and Singapore's NUHS join forces to trial 5G, AI and XR hospital innovations in Singapore before scaling globally.

By Sean Mitchell • 4 min read • Thu, 26th Feb 2026
GSMA & NUHS team on 5G, AI to power smart hospitals
Unified Communications

GSMA & NUHS team on 5G, AI to power smart hospitals

GSMA Foundry and NUHS will trial 5G, AI and XR in Singapore hospitals, showcasing remote surgery and robot nurses at MWC26 Barcelona.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 26th Feb 2026