CMOtech US - Technology news for CMOs & marketing decision-makers

Engagement stories

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What actually makes partnerships work (beyond the handshake)

Last month
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uc
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collaboration
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transparency
Enduring partnerships hinge less on slick pitches and more on listening, candour, shared insight and consistent, thoughtful engagement.
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PvX Partners backs Brainstash with $9M in UA financing to accelerate global growth of Deepstash

Wed, 22nd Oct 2025
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productivity
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teched
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leadership
PvX Partners invests USD $9 million in Brainstash to accelerate global growth of the Deepstash microlearning platform with user acquisition financing.
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Marketers turn to authentic content & AI amid resource strain

Fri, 19th Sep 2025
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martech
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ai
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marketing
Marketers face resource strains but turn to authentic content and AI to boost social media engagement, says PhotoShelter's 2025 report of 400 US marketers.
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Liftoff unveils AppRefinery for app insights & market trends

Fri, 13th Jun 2025
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gaming
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cx
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martech
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
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Taboola unveils DeeperDive to help publishers monetise AI search

Thu, 12th Jun 2025
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network infrastructure
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martech
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genai
Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.
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Siemens gains ABET recognition for circular economy credential

Wed, 28th May 2025
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Siemens Digital Industries Software's 'Design for the Circular Economy' microcredential gains ABET recognition, marking a first for industry credentials under new standards.
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Qualtrics named leader in employee experience platform ranking

Wed, 21st May 2025
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data analytics
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digital transformation
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cx
Qualtrics leads Forrester's Employee Experience Management Platforms report, scoring top marks in AI-powered surveys and analytics for boosting workforce engagement.
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Samsara launches AI tool to reward safe truck drivers in fleets

Fri, 16th May 2025
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supply chain
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fleet management
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software
Samsara launches Recognition, an AI tool for fleets that rewards safe truck drivers, aiming to boost retention and safety in the transport sector.
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Twilio finds RCS adoption rising among mobile industry pros

Wed, 16th Apr 2025
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crm
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encryption
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cx
Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.
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Insights launches new API to boost personal development

Fri, 11th Apr 2025
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data analytics
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hcm
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ueba
Insights has launched its new Insights Discovery API, designed to enhance HR platforms with personality profiles for improved team communication and engagement.
Paul blackburn  chief strategy officer  vudoo

Vudoo appoints Paul Blackburn as Chief Strategy Officer

Wed, 2nd Apr 2025
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digital transformation
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cx
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martech
Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.
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Hexaware teams up with San Francisco Unicorns in cricket

Wed, 12th Mar 2025
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digital transformation
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sports
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digitisation
Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.
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DeepL launches Clarify to enhance AI translation interactivity

Thu, 6th Mar 2025
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martech
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personalisation
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cdp
DeepL has unveiled Clarify, a new feature aimed at improving interactivity in AI translations for businesses, enhancing user engagement and precision.
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Seismic unveils Winter 2025 AI-assisted solutions release

Fri, 28th Feb 2025
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martech
Seismic is set to unveil its Winter 2025 Product Release, featuring AI-driven tools designed to enhance efficiency for revenue leaders and their teams.
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Photoshelter unveils new tool to streamline UGC collection

Fri, 28th Feb 2025
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martech
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marketing
PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.
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Event organisers urged to improve translation impact metrics

Wed, 19th Feb 2025
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edutech
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r&d
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modernisation
Research from Interprefy unveils that event organisers must better evaluate live translation services to enhance attendee engagement and facilitate decision-making.
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Unified commerce reshapes shopping in India & the US

Tue, 24th Sep 2024
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martech
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supply chain
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omnichannel
Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.
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Antavo and Concord partnership to enhance digital customer experiences

Mon, 23rd Oct 2023
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cx
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martech
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commerce systems
Antavo, an Enterprise Loyalty Cloud company, and digital transformation firm Concord, forge a partnership aimed at improving digital customer experiences.
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XRii unveils sports marketing campaigns using AR and VR

Fri, 11th Aug 2023
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digital transformation
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cx
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martech
The company reveals how sports clubs are creating innovative and impactful digital experiences with experiential marketing that drive results.
Xprnc

BroadSign Mobile used to bridge DOOH with smartphones in retail

Tue, 19th Apr 2016
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customers
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BroadSign's Mobile offering is being used by Xprnc Media to engage with consumers, providing product information, coupons and discounts.