DSP stories

Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

LALAL.AI launches Andromeda, a transformer audio model promising faster, cleaner stem separation and podcast-ready sound across its tools.

Nureva upgrades its HDL310 with real-time coverage maps and automated camera switching to streamline hybrid meetings and learning spaces.

VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

Nexxen links with Tubi and News Australia to open programmatic access to Tubi’s free ad-supported streaming inventory for local brands.

Amber Technology will distribute Blaze by Sonance from 2026, boosting pro and commercial audio offerings across Australia and New Zealand.

Music tech boss Con Raso predicts AI, anti-fraud tools and fan-powered models will reshape streaming, gaming and DSP catalogues by 2026.

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

Dell launches the IR9000 rack and PowerCool eRDHx cooling system to enhance AI efficiency with up to 60% reduced cooling costs and open-standard design.

Plextek's whitepaper reveals how O-RAN is revolutionising mobile base stations, setting the stage for 6G-driven advances in healthcare like robotic surgery.

Nexxen boosts its Australian TV Intelligence with data from 1.9m VIDAA smart TVs, enhancing ad targeting via AI-powered insights on linear and streaming TV.

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London’s entertainment district.

MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.

Lenovo launches ThinkSmart One Pro, a Windows 11 IoT collaboration bar with AI-powered audio and video for small meeting spaces and home offices.

Semperis enhances its Directory Services Protector to detect BadSuccessor attacks exploiting dMSAs in Windows Server 2025, before any official patch is available.

Shure launches three new AV solutions, including MXA901 mic and ShureCloud platform, designed for scalable, secure audio management in hybrid IT spaces.

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.

Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.