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Digital marketing Stories - Page 7

Global Stories

Digital marketing stories

Mastering the complex art of online to offline marketing
Data Analytics

Mastering the complex art of online to offline marketing

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

By Tom Raynel • 5 min read • Mon, 3rd Jul 2023
Manhattan Active Omni Integrated with Google Merchant Center
Marketing Technologies

Manhattan Active Omni Integrated with Google Merchant Center

Manhattan is completing the digital unification of distribution and logistics, where they come together in the physical world.

By Manhattan Associates • 3 min read • Fri, 26th May 2023
How Australian Brands can Expand Internationally via Marketplaces Today
eCommerce

How Australian Brands can Expand Internationally via Marketplaces Today

Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.

By Merline McGregor • 4 min read • Mon, 13th Feb 2023
iion releases new adtech offering for the gaming space
Gaming

iion releases new adtech offering for the gaming space

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

By Mitchell Hageman • 5 min read • Thu, 24th Nov 2022
The four key trends shaping modern consumer behaviour
Partner Programmes

The four key trends shaping modern consumer behaviour

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

By Shannon Williams • 3 min read • Fri, 5th Jul 2019
You're invited: Adobe Symposium 2019, Sydney
Marketing Technologies

You're invited: Adobe Symposium 2019, Sydney

Adobe Symposium 2019 in Sydney is set to unite 4000 experts for two days of keynotes, workshops, and tech showcases on 27-28 June at the ICC Sydney.

By Sara Barker • 2 min read • Wed, 24th Apr 2019
How to avoid disappointment from SEO 'cowboys'
Marketing Technologies

How to avoid disappointment from SEO 'cowboys'

Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.

By Sara Barker • 4 min read • Wed, 24th Apr 2019
Adobe opens up marketing opportunities with Roku
Marketing Technologies

Adobe opens up marketing opportunities with Roku

Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).

By Sara Barker • 3 min read • Wed, 27th Mar 2019
Study finds many NZ business websites to be slow and self-obsessed
Marketing Technologies

Study finds many NZ business websites to be slow and self-obsessed

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

By Ashton Young • 4 min read • Wed, 30th Jan 2019

Stories from Other Regions

Digital marketing stories

Consumers want better digital experiences - Cisco AppDynamics
Customer Experience

Consumers want better digital experiences - Cisco AppDynamics

Cisco AppDynamics says the pressure is on for brands to offer consumers amazing online bargains and incredible digital and application experiences.

By Mitchell Hageman • 3 min read • Wed, 21st Dec 2022
The temptation to sell privately
Social Media

The temptation to sell privately

Softening house prices could tempt vendors to go private, but agents still deliver about 15% more on average, Century 21 says.

By Michael Curreen • 2 min read • Mon, 5th Sep 2022
Priming your business for post-lockdown recovery
Data Analytics

Priming your business for post-lockdown recovery

Small firms are turning lockdown downtime into new services, digital events and broader product ranges to aid recovery.

By Michael Curreen • 4 min read • Mon, 27th Sep 2021
Plenty of real estate activity under Level 4
Digital Transformation

Plenty of real estate activity under Level 4

Online property traffic is staying strong during New Zealand's Level 4 lockdown, as buyers browse listings and sellers turn to virtual appraisals.

By Michael Curreen • 2 min read • Thu, 26th Aug 2021
Start-up advances online marketing, boosted by $5M in funding
Marketing Technologies

Start-up advances online marketing, boosted by $5M in funding

Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.

By Catherine Knowles • 3 min read • Tue, 7th Apr 2020
Kiwis still house hunting during lockdown
Social Media

Kiwis still house hunting during lockdown

Online property searches have surged as lockdown restrictions curb listings, while average asking prices in March still rose 5% year on year.

By Michael Curreen • 2 min read • Mon, 6th Apr 2020
Selling a property: what NOT to do
Social Media

Selling a property: what NOT to do

Targeted advertising can speed up a home sale and lift the final price, as interest from online-only listings often fades quickly.

By Michael Curreen • 3 min read • Tue, 10th Mar 2020
Kiwi businesswoman becomes new co-owner of Century 21
Education, Learning & Training

Kiwi businesswoman becomes new co-owner of Century 21

The real estate group is set to expand faster in New Zealand after Derryn Mayne bought a 25% stake, bringing ownership back into local hands.

By Michael Curreen • 4 min read • Wed, 24th Apr 2019
Startup launches online marketplace for lending items in AU
Online shopping

Startup launches online marketplace for lending items in AU

Think TradeMe, eBay, Amazon, except instead of buying products, you're renting spare items from everyday consumers.

By Ashton Young • 3 min read • Thu, 17th Jan 2019