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Digital Engagement Stories - Page 2

American Stories

Digital Engagement stories

Hellmann's Super Bowl spot tops online engagement rankings
Customer Experience

Hellmann's Super Bowl spot tops online engagement rankings

Hellmann's “Meal Diamond” tops Super Bowl online engagement, with a 117% surge beating Michelob ULTRA, Instacart, Pringles and Dunkin.

By Sofiah Nichole Salivio • 4 min read • Sat, 14th Feb 2026
AI & value reshape 2026 guest engagement in hospitality
Data Analytics

AI & value reshape 2026 guest engagement in hospitality

AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.

By Catherine Knowles • 5 min read • Fri, 16th Jan 2026
LeapXpert & Iron Bow partner to secure US government messaging
Unified Communications

LeapXpert & Iron Bow partner to secure US government messaging

LeapXpert and Iron Bow partner to deliver secure, compliant messaging solutions for US government agencies amid rising communication challenges.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025

Global Stories

Digital Engagement stories

Distributors gain clout in shaping cloud & AI sales
Robotics

Distributors gain clout in shaping cloud & AI sales

Global distributors, steering USD $180 billion in tech sales, are recasting how cloud and AI reach customers via platforms and new partners.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026
Six Nations ads boost engagement but spark fan backlash
Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026
Akeneo unveils AI‑driven Winter Release for agentic commerce
Digital Transformation

Akeneo unveils AI‑driven Winter Release for agentic commerce

Akeneo launches an AI‑driven Winter Release to power “agentic commerce”, speeding product data from enrichment to activation for AI buyers.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026
Babeltext unveils MC-ML-AI to turn chats into actions
Unified Communications

Babeltext unveils MC-ML-AI to turn chats into actions

Babeltext debuts MC-ML-AI, a standard to turn multilingual, multichannel customer chats into completed bookings, transactions and cases.

By Sofiah Nichole Salivio • 4 min read • Thu, 15th Jan 2026
Infobip named Frost CPaaS growth & innovation leader
Software-as-a-Service

Infobip named Frost CPaaS growth & innovation leader

Infobip named a growth and innovation leader in Frost & Sullivan's latest CPaaS report, praised for cross-channel AI-driven communications.

By Shannon Williams • 4 min read • Wed, 14th Jan 2026
Banks tap 'financial media networks' for ad revenues
Fintech

Banks tap 'financial media networks' for ad revenues

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

By Sofiah Nichole Salivio • 5 min read • Fri, 9th Jan 2026
AI reshapes loyalty, super apps & customer engagement
Data Protection

AI reshapes loyalty, super apps & customer engagement

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

By Shannon Williams • 5 min read • Tue, 30th Dec 2025
Coppelia uses data-driven online strategy to grow music audience
Digital Engagement

Coppelia uses data-driven online strategy to grow music audience

Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Retail brands to send 3.9 billion messages in 2025 season
Customer Experience

Retail brands to send 3.9 billion messages in 2025 season

Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.

By Melania Watson • 3 min read • Fri, 21st Nov 2025

Stories from Other Regions

Digital Engagement stories

Nottingham Malaysia launches AI agent for student recruitment
EduTech

Nottingham Malaysia launches AI agent for student recruitment

University of Nottingham Malaysia debuts NOVA AI assistant to give round-the-clock course and admissions guidance to global applicants.

By Mark Tarre • 4 min read • Fri, 9th Jan 2026
Cricket Australia updates app with AI insights, analysis & history
Data Analytics

Cricket Australia updates app with AI insights, analysis & history

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025
Michaela O'Connor named Chief Growth Officer to lead Symcor
Payment Technologies

Michaela O'Connor named Chief Growth Officer to lead Symcor

Michaela O'Connor has been appointed Chief Growth Officer at Symcor to lead sales, marketing, and strategy, driving the company's expansion and innovation.

By Melvin Hipolito • 3 min read • Fri, 5th Dec 2025
YouVersion app sees record 2025 engagement led by Singapore users
Marketing Technologies

YouVersion app sees record 2025 engagement led by Singapore users

YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.

By Sean Mitchell • 3 min read • Mon, 1st Dec 2025
Australian retailers lead in customer service as eyewear excels
Customer Experience

Australian retailers lead in customer service as eyewear excels

Australian eyewear retailers Specsavers and OPSM top customer service rankings, while Bendigo Bank leads non-retail brands in KPMG's CX excellence study.

By Kaleah Salmon • 3 min read • Fri, 21st Nov 2025