Data Platform stories - Page 2

Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

Imply warns soaring observability costs are forcing enterprises to cut log retention, leaving IT teams with blind spots during incidents.

PvX is betting on data-rich user acquisition, offering mobile game studios revenue-linked funding and analytics that banks still overlook.

AI is turning CFOs from backward-looking reporters into real-time strategists, reshaping financial and sustainability reporting alike.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.

Databricks secures over USD $4bn in fresh funding, lifting its valuation to USD $134bn as demand for AI data infrastructure surges.

Veeam launches a ServiceNow app that embeds backup, recovery and compliance workflows for regulated industries at no extra cost.

Accenture and Snowflake form a 5,000-strong AI data unit for enterprises, with Caterpillar among early clients and a new global CoE planned.

Wellcome Sanger Institute picks Sapio LIMS as core platform in multi-year drive to unify genomics labs and boost sample, data visibility.

Accordion boosts its London CFO tech practice with three senior hires as European private equity ramps up pressure on finance systems.

Snowflake doubles AWS Marketplace sales to top USD $2 billion in 2025, underscoring surging enterprise demand for integrated data and AI tools.

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

Brevo has raised EUR €500 million, reaching unicorn status to boost AI capabilities and expand its US presence, targeting EUR €1 billion revenue by 2030.

Accenture and Snowflake launch a joint group to fast-track AI adoption, helping global firms transform operations using cloud and data technologies.

Hitachi Vantara’s VSP One wins an award for its unified hybrid cloud data platform, addressing enterprise needs for security, sustainability, and AI-ready storage.

MixIn, Amperity and Criteo have launched Australia’s first closed-loop retail media attribution, linking in-store sales to digital ads in just five weeks.

Confluent has been named a Leader by Forrester Research for its streaming data platform, excelling in messaging, processing, governance and enterprise support.

Alteryx appoints Rajkumar Irudayaraj as SVP to lead global AI and technology partnerships, enhancing its cloud and analytics ecosystem worldwide.