CMOtech US - Technology news for CMOs & marketing decision-makers

Data Driven stories

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Alkami launches digital sales platform for US banks

Today
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data analytics
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digital transformation
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fintech
Alkami ties account opening, digital banking and marketing into one platform as regional banks and credit unions seek simpler vendor stacks.
Geotab

Geotab: Now's the time to get a grip on fuel consumption

2 days ago
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supply chain
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power / energy
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fleet management
Geotab says fleet operators can cut fuel bills with telematics, driver rewards and data-led coaching as costs keep climbing.
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Amberd.ai wins Procon Analytics deal for AI BI shift

3 days ago
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data analytics
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digital transformation
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iot
Amberd.ai lands Procon Analytics as an early client for an AI executive platform that aims to replace slow dashboard reporting with instant answers.
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Code and Theory launches AI creative tool with Adobe

3 days ago
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devops
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cx
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martech
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
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Lemma launches AI platform for measurable outdoor ads

3 days ago
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martech
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ai
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ml
Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
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OpenX appoints new product chief as it expands curation

4 days ago
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martech
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rpa
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ai
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
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InMarket spotlights six brands for sales-driven campaigns

Last week
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martech
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personalisation
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cdp
InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
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Tax Systems launches AI Assistant for cross-border tax

Last week
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document management
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digital transformation
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ecm
Tax Systems rolls out AI assistant blending company data and IBFD research to speed cross-border tax analysis for multinational in-house teams.
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Black & White Engineering names new CTO & innovation chief

This month
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hyperscale
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dc
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cto
Black & White Engineering appoints Charlie Bater as Chief Technical Officer and Paul Cook as Global Director of Technology & Innovation amid global expansion.
Why email automation fails without clean and verified data  melissa australia

Why email automation fails without clean and verified data

This month
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
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Gain Theory says insight gap is cultural, not technical

This month
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data analytics
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digital transformation
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partner programmes
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
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VIOOH adds Orange Barrel Media & IKE screens to platform

Last month
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smart cities
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phoenix
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dsp
VIOOH expands US programme with Orange Barrel Media and IKE Smart City, adding 2,281 screens across 27 cities as programmatic demand rises.
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Milestone turns video data into AI-driven intelligence

Last month
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saas
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data protection
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smart cities
Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.
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HG Insights launches AI platform for revenue growth

Last month
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data analytics
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digital transformation
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martech
HG Insights unveils Revenue Growth Intelligence platform and agent builder, unifying sales and marketing data with embedded AI copilots.
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Clear Mountain Bank adopts Alkami digital platform

Last month
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data analytics
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digital transformation
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fintech
Clear Mountain Bank rolls out Alkami's digital platform to modernise services, add data-led marketing and rival larger lenders' tech.
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Converge turns to KYND to power US cyber underwriting

Last month
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digital transformation
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converged infrastructure
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risk & compliance
Cyber insurer Converge taps KYND's risk intelligence to scale US digital underwriting while chasing profitable cyber insurtech growth.
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Multiply raises USD $9.5m for self-learning B2B ads

Last month
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crm
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devops
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martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
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Payoneer, FundPark launch eCommerce credit for sellers

Last month
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fintech
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martech
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commerce systems
Payoneer teams with FundPark to offer Hong Kong eCommerce sellers AI-driven credit lines of up to USD $10 million via integrated accounts.
Why addresses alone won t solve cross border payment failures

The amber problem: Why addresses alone won't solve cross-border payment failures

Last month
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fintech
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risk & compliance
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payment technologies
Cross-border payments are failing despite accurate addresses, exposing a GBP £94 billion data and identity gap banks can no longer ignore.
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Confluent says data streaming will enable faster, better decisions

Last month
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data protection
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data analytics
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digital transformation
Confluent says organisations must shift to governed data streaming, with AI agents making millisecond decisions at scale.