Data Driven stories - Page 3

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Agiloft launches AI-powered obligation manager to turn contract clauses into trackable data and cut revenue lost to missed commitments.

Alteryx appoints Rajkumar Irudayaraj as SVP to lead global AI and technology partnerships, enhancing its cloud and analytics ecosystem worldwide.

Only 9% of firms report full access to their data for AI use, despite 86% being data driven, reveals Cloudera's survey of 1,574 IT leaders worldwide.

Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.

In an exclusive interview with Nick Lissette, Chief Executive Officer of Blackpearl, we gained insights into the remarkable journey of Blackpearl.