CMOtech US - Technology news for CMOs & marketing decision-makers

Customer Success stories

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Companies change incentive plans faster, report finds

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CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.
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Maestra posts USD $833,000 in new ARR on demand shift

3 days ago
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Maestra says brands are ditching fragmented marketing stacks as quarterly new ARR more than doubled plan, with inbound sales topping half of new business.
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Hapax launches AI platform to automate workplace tasks

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Hapax expands beyond banks with AI platform that spots workplace bottlenecks and deploys task-specific workers, claiming 350 automations in beta.
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Optimizely training sparks surge in marketing AI agents

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Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
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Rackspace appoints two senior leaders for private cloud

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storage
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Rackspace names two senior leaders to drive private cloud operations and international growth as it targets enterprise AI demand.
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Gainsight adds MCP support for AI retention workflows

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Gainsight adds MCP support to let customer success teams build AI agents that use live account data to automate retention and renewal work.
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Alation appoints Rick Baker as Chief Operating Officer

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Alation hands Rick Baker expanded COO role to unite sales and customer teams as it steps up global growth and AI-focused governance push.
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New Relic names Wendi Sturgis to board for AI expertise

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New Relic has named Wendi Sturgis to its board as the observability software maker seeks sharper AI and international strategy oversight.
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Gainsight names new leadership team for growth push

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Gainsight names new finance, go-to-market and Marketing Chiefs as it gears up for AI-driven growth in customer success software.
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Support Fusion raises AUD $1 million, expands to US & UK

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Support Fusion raises AUD $1 million pre-seed to grow US and UK presence and scale AI-led integrations for co-managed enterprise IT.
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Qualtrics names Act XM top APJ partner in debut awards

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Qualtrics crowns Act XM top Asia Pacific Japan partner as it launches inaugural global Partner of the Year Awards across five categories.
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Alteryx unveils revamped Academy to boost AI skills

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Alteryx relaunches its Academy with personalised AI learning paths and new credentials as demand for analytics upskilling accelerates.
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Zendesk to acquire Forethought in agentic AI expansion

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Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.
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SIOS wins triple honours for leadership & support teams

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SIOS Technology nets triple industry honours for leadership, customer success and support as demand for mission-critical resilience grows.
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DevRev expands Computer AI agent platform in India

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DevRev to expand its Computer AI agent platform in India, debuting Agent Studio and Text2SQL tools to push enterprises beyond pilot projects.
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SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide

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SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
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Women tech leaders urge shift from mentoring to sponsorship

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Women tech leaders say firms must move beyond mentoring to sponsorship, trust and reciprocity to keep women in the industry and drive growth.
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TestGorilla unveils AI fluency tests to reshape hiring

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TestGorilla rolls out AI fluency tests and simulations to help employers measure AI readiness as skills overtake experience in hiring.
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Women in tech: revealing diverse careers beyond code

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Broadening tech career narratives beyond coding lets more women see paths that match their talents, ambitions and leadership potential.
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From listening to leading: Why the best customer strategies close the loop

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In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.