CMOtech US - Technology news for CMOs & marketing decision-makers

Customer retention stories

Matt overman

Identity Digital leader named in CRN 2026 Channel Chiefs

2 days ago
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customer retention
Identity Digital names CRO Matt Overman to CRN’s 2026 Channel Chiefs list, spotlighting its growing domain partner ecosystem and strategy.
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Loop links with Sendcloud to boost EU returns options

3 days ago
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customer retention
Loop integrates Sendcloud into Ship by Loop 2.0, giving Shopify merchants wider UK and EU carrier choice for simpler, label-free returns.
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Asia Pacific Loyalty Awards 2026 finalists revealed

3 days ago
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customer retention
Asia Pacific Loyalty Awards 2026 unveils record finalist line-up as brands double down on retention, data and personalised engagement.
Jason maynard ceo

Qualtrics names Jason Maynard CEO to drive AI growth

4 days ago
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customer retention
Qualtrics appoints Oracle veteran Jason Maynard as CEO to spearhead AI expansion and steer its pending USD $6.75 billion Press Ganey deal.
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Oz Pearlman to headline AI-focused FICO World 2026

5 days ago
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customer retention
Mentalist Oz Pearlman will headline FICO World 2026 in Orlando, anchoring an AI-focused summit on customer behaviour and financial services.
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Security tops 2026 tech spend for Australian retailers

5 days ago
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customer retention
Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.
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Vytalise launches Shopify Plus DTC store across Europe

Last week
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customer retention
Vyta Health’s Vytalise shifts from Magento to a Shopify Plus DTC platform, launching a subscription-led eCommerce push across the UK and EU.
Execs

Prometheus boosts APAC push with three Sydney leaders

Last week
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customer retention
Prometheus expands its APAC enterprise push, hiring three senior leaders in Sydney to drive marketing, customer success and solution engineering.
Connect team

PushON unveils Connect to unify eCommerce marketing

Last week
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customer retention
PushON launches Connect to unify fragmented eCommerce marketing, promising cross-channel insight and clearer links between spend and sales.
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Blackpearl ARR jumps 114pc to NZD $23.7m, eyes NZD $30m

Last week
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customer retention
Blackpearl ARR surges 114pc to NZD $23.7m in record quarter, as data-led platform strategy puts NZD $30m target firmly in sight.
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Ecommpay report warns checkout friction ‘hits zero’

Last week
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customer retention
Ecommpay warns shoppers now have zero tolerance for checkout friction, with failed payments driving cart abandonment and lost revenue.
Peter philipp

Exposing the risks of customer churn using a connected graph

Last week
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customer retention
Australian firms are using connected graphs to uncover hidden churn risks, predicting departures earlier and sharpening loyalty strategies.
Singapore mall interior shoppers smartphones loyalty rewards

Metro Singapore partners Eagle Eye on loyalty revamp

Last week
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customer retention
Metro Singapore taps Eagle Eye to power its Treasured by Metro loyalty revamp, adding personalised, omnichannel rewards and promotions.
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Veeam appoints new leaders to drive data resilience push

Last week
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customer retention
Veeam reshapes its top team with three senior hires to sharpen its global data resilience, security and AI-driven growth strategy.
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EcoOnline names David Orstad Chief Customer Officer

Last week
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customer retention
EcoOnline appoints David Orstad Chief Customer Officer to lead global customer functions and launch new managed services offering.
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StarHub unveils Lunar New Year 2026 bundle bonanza

Last month
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customer retention
StarHub launches Lunar New Year 2026 bundles in Singapore, dangling HBO Max, broadband freebies and 5G line and device discounts.
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Zepz buys Pomelo to add credit cards to remittances

Last month
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customer retention
Zepz has bought fintech Pomelo to bolt credit cards and lending onto its remittance brands, deepening its push into cross-border finance.
Cloudblue tarik faouzi

Hyper-automation is here: how Australian subscription brands stay ahead

Last month
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customer retention
Australian subscription brands are turning to hyper-automation to replace clunky billing, scale complex pricing and stay ahead of rivals.
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Indian banks pivot loyalty points to travel experiences

Last month
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customer retention
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
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WatchGuard launches Open MDR to unify MSP security

Last month
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customer retention
WatchGuard unveils Open MDR, offering MSPs unified 24/7 threat detection and response across mixed security estates without tool rip-and-replace.