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Customer engagement stories

Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last week
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Cegid launches retail one for speciality store chains
Software-as-a-Service

Cegid launches retail one for speciality store chains

Retail staff could spend less time juggling logins as Cegid brings sales, stock and customer tools into one interface.

By Sean Mitchell • 3 min read • Last week
8x8 adds real-time translation and model choice to AI Studio
Software-as-a-Service

8x8 adds real-time translation and model choice to AI Studio

Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.

By Sean Mitchell • 3 min read • Last week
Genesys honours Nexon & QPC in APAC partner awards
Software-as-a-Service

Genesys honours Nexon & QPC in APAC partner awards

The awards highlight how Genesys is leaning on partners to help customers turn AI pilots into wider deployments while managing governance risk.

By Sean Mitchell • 4 min read • Last week
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • This month
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • This month
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • This month
Tech Data & AnywhereNow team up for ANZ Microsoft Teams
Software-as-a-Service

Tech Data & AnywhereNow team up for ANZ Microsoft Teams

Channel partners in Australia and New Zealand gain Microsoft Teams-based customer service tools, as Tech Data adds AnywhereNow to its portfolio.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

Customer engagement stories

Australia leads in trusted AI service investment, Salesforce
Data Protection

Australia leads in trusted AI service investment, Salesforce

Despite regulatory pressure, Australian service leaders are prioritising customer-facing AI spending as trust in AI agents outpaces global averages.

By Mark Tarre • 4 min read • Last week
iQanAI launches conversational AI sales app across SEA
Software-as-a-Service

iQanAI launches conversational AI sales app across SEA

Businesses across Singapore, Malaysia and Indonesia can now automate multilingual chat sales around the clock, reducing missed leads and follow-up delays.

By Mark Tarre • 3 min read • Last week
Trunk launches PartnerAmp sports partnerships advisory
Marketing strategy

Trunk launches PartnerAmp sports partnerships advisory

Brands and rights holders will get a free diagnostic as scrutiny grows over whether sports sponsorships drive business value beyond visibility.

By Regine Laguilles • 3 min read • Last week
The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Last week
Beyond attendance: How today's tech brands are rethinking event ROI
Customer Relationship Management

Beyond attendance: How today's tech brands are rethinking event ROI

Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.

By Loren Maisels • 3 min read • Last week
Red Alpha names Neo Say Beng Chief Business Officer
Data Analytics

Red Alpha names Neo Say Beng Chief Business Officer

The appointment underscores Red Alpha's push to train workers who can bridge AI, operations and business needs as demand for hybrid talent grows.

By Mark Tarre • 4 min read • Last week
Why is Webex becoming the AI execution layer for work?
Software-as-a-Service

Why is Webex becoming the AI execution layer for work?

Firms using embedded AI in meetings and messaging are already cutting admin, speeding decisions and improving customer response times.

By Will Morey • 4 min read • Last week
iCatalyst acquires Beyond CRM in Brisbane expansion
Software-as-a-Service

iCatalyst acquires Beyond CRM in Brisbane expansion

The deal broadens iCatalyst's national Microsoft applications reach and preserves service for Beyond CRM's Brisbane clients.

By Mark Tarre • 3 min read • This month
New Zealand essential email open rates fall to 63.6%
Marketing Technologies

New Zealand essential email open rates fall to 63.6%

Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.

By Mark Tarre • 4 min read • This month