Customer engagement stories
The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.
Retail staff could spend less time juggling logins as Cegid brings sales, stock and customer tools into one interface.
Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.
The awards highlight how Genesys is leaning on partners to help customers turn AI pilots into wider deployments while managing governance risk.
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.
Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.
Channel partners in Australia and New Zealand gain Microsoft Teams-based customer service tools, as Tech Data adds AnywhereNow to its portfolio.
The gap leaves many retailers exposed, as most feel pressure to adopt AI yet fewer than half have a clear plan for doing so.
Despite regulatory pressure, Australian service leaders are prioritising customer-facing AI spending as trust in AI agents outpaces global averages.
Businesses across Singapore, Malaysia and Indonesia can now automate multilingual chat sales around the clock, reducing missed leads and follow-up delays.
Brands and rights holders will get a free diagnostic as scrutiny grows over whether sports sponsorships drive business value beyond visibility.
Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.
Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.
The appointment underscores Red Alpha's push to train workers who can bridge AI, operations and business needs as demand for hybrid talent grows.
Firms using embedded AI in meetings and messaging are already cutting admin, speeding decisions and improving customer response times.
The deal broadens iCatalyst's national Microsoft applications reach and preserves service for Beyond CRM's Brisbane clients.
Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.