Commercial Strategy stories

Deloitte, Microsoft and Intel among SAS partner awards winners as global software vendor spotlights channel growth across Europe, Asia-Pacific and the Americas.

Alchelyst boosts post-merger build-out with senior hires and a new New York hub to support private markets growth.

Backblaze appoints Anuj Kumar as Chief Revenue Officer to accelerate AI-focused growth, as B2 Cloud Storage expands with neocloud demand.

Racing Bulls' cherry blossom Japanese Grand Prix livery inspires limited-edition motion simulator as F1 collectibles market expands.

New Relic has named Wendi Sturgis to its board as the observability software maker seeks sharper AI and international strategy oversight.

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

Unlimit appoints Irene Skrynova CEO of global payments to unify its processing, product and tech as it pivots to financial infrastructure.

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

IDeaS adds daily 'Potential to Influence' score to Spotlight, helping hotels target promo spend where demand can still be shifted.

ShiftCare nets over USD $20,000 from Xero referrals after baking accounting recommendations into onboarding and in-app workflows.

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.

EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.

Yaspa appoints payments veteran Justin Fraser as Chief Revenue Officer to drive global growth of its open banking and AI payments platform.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Camunda appoints Chris White as Chief Revenue Officer to drive sales and partner growth as demand for agentic AI orchestration accelerates.

Cruxy names Rebecca Osman CFO and COO to spearhead international expansion and deepen work with private equity-backed tech firms.

Assured Data Protection widens Tony Giannini's role to unite global innovation with Americas channel strategy for MSP-focused growth.

NETSCOUT upgrades 5G tools to give operators full Standalone slice visibility, aiming to protect SLAs and tap $67.5 billion market growth.

Humanforce appoints AI-driven growth specialist Cameron Partridge as Chief Growth Officer to spearhead global expansion and scale strategy.