CMO stories
Clients across Latin America should gain broader access to Adobe implementation support as Stagwell deepens its digital transformation push.
The deal gives the independent agency AI tools to sharpen creative testing and campaign optimisation as marketers demand clearer performance insight.
Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.
The new audio mark is set to run across offices, apps and customer touchpoints as Tech Mahindra standardises its global brand image.
APAC customers are fuelling LogicMonitor's AI growth, with Australia among the earliest adopters of its Edwin AI platform.
Tighter e-invoicing and reporting rules are boosting demand for Vertex's tax software as it beefs up its senior team and AI push.
Rising demand for access-security tools lifted bookings 52% in the second quarter as the company crossed one million managed devices.
Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.
Enterprises face rising API traffic, tighter data controls and hidden costs as AI agents begin handling more workflows and queries.
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
A global survey found 62% of Fortune 500 marketing leaders cannot prove creative spend is worth it, risking budget cuts.
Smaller businesses could gain board-level marketing expertise without full-time pay as demand grows for flexible senior leadership.
Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.
Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.
Marketers are under pressure to prove returns sooner, driving demand for tools that test ad spending before budgets are committed.
Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.
Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.
Its US push gains senior marketing firepower as the Melbourne-based firm seeks to win finance teams wary of wasted ad spend.
