Branding stories - Page 2

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

Canva's 2026 trends report hails 'Imperfect by Design' as creators embrace lo-fi, DIY looks while keeping AI as an essential partner.

Email branding specialist Exclaimer nears USD $100 million ARR as new products and hires fuel global expansion across major markets.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

Acuity Knowledge Partners rebrands as Acuity Analytics, expanding AI and data services to support over 800 clients with advanced tech and human expertise.

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.

WaveMaker launches TestDrive app, enabling MVNOs to offer branded, try-before-you-buy eSIM trials swiftly and without coding via a white-label solution.

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

MSys Technologies has rebranded as Aziro, signalling a strategic shift to prioritise AI innovation in enterprise software and digital transformation.

Wazoku revives the Innocentive brand, marking 25 years of global crowdsourcing with over 700,000 diverse solvers tackling innovation challenges.

Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

Skyfire and Cequence Security partner to enable secure, compliant access and transactions for AI agents across digital services globally.