Basketball stories
New contracts in Australia and Ireland give the Edinburgh sports tech group a foothold in coach analytics as bodies seek cheaper, consistent review.
From war-time basketball courts to steering Infobip's EMEA engine, a former “assist queen” shows how giving to others drives global growth.
Dreame debuts its first whole-home smart ecosystem at CES 2026, expanding from robot vacuums into appliances, wearables and outdoor tech.
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.
CatchCorner teams up with Google to offer instant online bookings for sports venues across major North American cities via Google Search and Maps.
Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.
As excitement for the next iteration of 2K Games' NBA basketball series builds, some new information on the upcoming game, NBA 2K23, has been released.
Auckland schools basketball competition introduces innovative tech to help players develop their skills on court.
