B2C stories

Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.

AI 'leaders' in finance rush to pilots but lack rules, data and governance to scale tools into core, high‑accountability workflows.

Paxon names Ranjit Singh Nagra Business Development Manager to spearhead UK expansion and target growth in auto spares and eCommerce logistics.

AI-first auto retailer Ever raises USD $31m Series A led by Eclipse to scale its platform and push nationwide across the US market.

Language learning platform Preply secures $150 million to boost AI tools and global growth, valuing the business at $1.2 billion.

Preply secures USD $150m Series D from WestCap at a USD $1.2b valuation to scale its human-led, AI-backed language learning platform.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Hyvä has made its Magento front-end solution free and open source, aiming to help smaller retailers worldwide access advanced eCommerce technology.

Ecommpay won Silver at the 2025 eCommerce Awards for its payment innovation, also shortlisted for the RTIH Innovation Awards in Payments Innovation.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Ping Identity named Leader in three 2025 KuppingerCole reports for Access Management, Identity Fabrics, and Policy Based Access Management.

Despite a downturn in startup salaries, AI founders are thriving, earning a median of USD $90,000—20% above the industry average, as AI startups surge.

A new report reveals that AI startup founders earn a median salary of USD $90,000, 20% more than their peers, despite a wider downturn in pay.

Monta has appointed James Eyton as Chief Financial Officer to enhance its executive team, aiming for significant growth across Europe and North America.

Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.