B2B stories - Page 2

By 2026, AI will transform procurement with specialised models, transparent governance, autonomous agents, and new security standards boosting trust and efficiency.

LG Electronics posts AUD $23.4B revenue in Q3 2025, driven by strong growth in home appliances and vehicle solutions despite market challenges.

PwC standardises global finance using Oracle Cloud ERP, embedding AI to boost efficiency, transparency and streamline reporting across its firms worldwide.

The suite aims to automate finance workflows and deliver predictive insights, boosting efficiency for 11,000 firms globally.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Gartner identifies sovereign AI, AI agents, prompt engineering, and machine customers as key AI trends set to transform government technology by 2030.

Tech and B2B firms are appointing Chief Trust Officers to boost security, privacy, and trust amid rising client and regulator concerns, says Forrester.

Ping Identity named Leader in three 2025 KuppingerCole reports for Access Management, Identity Fabrics, and Policy Based Access Management.

HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.

Manhattan Associates unveils Enterprise Promise & Fulfill, a cloud-native tool enhancing B2B sales and order fulfilment by integrating with existing ERP systems.

AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.

Top B2B firms boosting AI investments and hiring, with high-growth leaders deploying AI six times more than novices, defying job loss fears.

OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.

Despite a downturn in startup salaries, AI founders are thriving, earning a median of USD $90,000—20% above the industry average, as AI startups surge.

A new report reveals that AI startup founders earn a median salary of USD $90,000, 20% more than their peers, despite a wider downturn in pay.

Lusha has launched Lusha Playlists, an AI-powered feature designed to revolutionise B2B prospecting by providing dynamic lead lists tailored to users' needs.

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.