B2B Marketing stories

Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi’s Inspire 2027 growth strategy.

Refer A Friend launches an app that pays people commissions for referring local trades and services, charging businesses only per completed job.

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Kentico’s Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

US-based Semify has bought Hong Kong’s Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.

TechDay marks two years of UK growth, with eight specialist tech news sites, 7,600 stories and rising visibility across major platforms.

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

B2B buyers are rebelling against scripted ‘discovery theatre’ sales, accusing vendors of wasting time, misusing AI and eroding trust.

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.