B2B Marketing stories
Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.
Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.
The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.
Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.
AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.
Rising demand for cross-market corporate events has prompted Spalba to deepen its APAC push, with Singapore as the regional hub.
The appointment comes as software groups race to prove AI can drive customer deployments, not just trials, in the enterprise content management market.
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.
Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.
Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.
Poorly handled lunches can lose deals, as a psychologist says clients judge hosts on venue, manners and how they read the room.
The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.
AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.
Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.
Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.
For many B2B firms, a hybrid communications model is cheaper than hiring in-house specialists and offers sharper market insight across Southeast Asia.
Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.
