Apple stories
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
ChatGPT tops Apple’s 2025 app & game charts in Australia
Yesterday
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ChatGPT has swept Apple’s 2025 app charts in Australia, topping both free iPhone and iPad download lists as AI tools surge in popularity.
ChatGPT leads Apple app & game downloads in NZ
Yesterday
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ChatGPT tops Apple’s 2025 app charts in New Zealand, as AI tools, social media, streaming and mobile games dominate downloads.
Gen Z drives shift from ads to creator-led influence
3 days ago
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Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.
Explainer: Should Big Tech own Hollywood?
3 days ago
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Netflix’s USD $72 billion bid for Warner Bros raises a stark question: is Hollywood’s future in the hands of Silicon Valley’s algorithms?.
Hands-on Review: Apple Watch SE 3 the sleek, stylish and irresistible option
Last month
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The Apple Watch SE 3 in Starlight offers a sleek, stylish design and essential features that enhance daily health, connectivity, and safety with ease and comfort.
AI-driven scams surge in Australia as shoppers lose AUD $445 each
Last month
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Australians lost an average of AUD $445 each to AI-driven holiday scams, with fake sites mimicking top tech and luxury brands surging ahead of festivities.
Nick McKeown wins 2025 Marconi Prize for SDN innovations
Last month
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Professor Nick McKeown has won the 2025 Marconi Prize for pioneering software-defined networking, shaping the architecture of global networks.
The silent driver of China's mobile gaming growth
Last month
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China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.
Designing for the future: How circularity is reshaping product lifecycles
Last month
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Leading tech firms redesign products for circularity, focusing on durability and resale value to boost sustainability and brand loyalty.
Pulse Advertising appoints Maximillian Adagio as Senior Director Growth
Last month
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Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.
Dyson & Raylo boost sustainability with refurbished device plans
Last month
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Dyson and Raylo launch flexible subscriptions for refurbished devices, boosting affordability and sustainability in the UK electronics market.
Gen Z drives surge in UK tech subscriptions as ownership declines
Last month
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UK device subscriptions have surged 57% year-on-year, driven by Gen Z who prefer flexible access over ownership amid rising costs and eco concerns.
Explainer: The spectacular collapse of Apple's Buzzle stores
Thu, 23rd Oct 2025
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Buzzle, formed as Apple’s largest Australian reseller in 2000, collapsed within six months amid the dot‑com bust, sparking a precedent‑setting legal battle with Apple.
Apple unveils 14-inch MacBook Pro with M5 & macOS Tahoe
Thu, 16th Oct 2025
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Apple launches the 14-inch MacBook Pro with M5 chip and macOS Tahoe, boosting AI, graphics, and battery life for professionals and creatives.
Apple upgrades Vision Pro with M5 chip, new band & visionOS 26
Thu, 16th Oct 2025
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Apple launches an upgraded Vision Pro with M5 chip, new Dual Knit Band and visionOS 26, enhancing power, comfort and immersive spatial experiences.
Apple unveils M5 chip with major AI & graphics enhancements
Thu, 16th Oct 2025
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Apple has launched the M5 chip, boosting AI and graphics power with a 10-core GPU and 45% faster graphics than the M4 for new MacBook Pro and iPad Pro models.
Apple unveils iPad Pro with M5 chip, OLED display & Wi-Fi 7
Thu, 16th Oct 2025
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Apple unveils new iPad Pro with M5 chip, OLED display, Wi-Fi 7, and iPadOS 26, boosting AI, graphics, and wireless connectivity for enhanced performance.
Hands-on Review: Apple iPhone 17 Pro Max 512GB - Cosmic Orange
Mon, 13th Oct 2025
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Apple’s latest flagship balances raw performance with careful design, combining lasting battery life, serious camera upgrades and a hint of what’s next.
iOS 26 update sparks surge in complaints over battery drain
Wed, 8th Oct 2025
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iOS 26 update causes a surge in complaints from iPhone users citing rapid battery drain and performance issues after installation.
Hands-on Review: Apple AirPods Pro 3
Wed, 8th Oct 2025
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Apple’s AirPods Pro 3 set a new benchmark in wireless audio with enhanced ANC, fitness tracking and Live Translation.