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Apple stories
Founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple Inc. is the world's largest technology provider when it comes to revenue and market capitalisation.
What started as a project to build an 8-bit desktop computer has since grown into an extensive, worldwide portfolio of products, ranging from laptops and smartphones to smartwatches and listening devices.
It was also the first publicly traded U.S. company to be valued at over USD$1 trillion in August 2018, then $2 trillion in August 2020, and most recently $3 trillion in January 2022.
The art of encouragement: How allies and leaders can help women thrive in tech
Last week
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hybrid & remote work
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microsoft
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google
To help women thrive in tech, leaders must move beyond mentorship to active sponsorship, visibility and everyday acts of encouragement.
Apple co-founder Ronald Wayne to headline Apple@50 event
Last week
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apple
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cloud services
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it industry
Apple co-founder Ronald Wayne, 92, will headline the Computer History Museum's Apple@50 launch, reflecting on the tech giant's origins.
Apple unveils MacBook Neo, its most affordable laptop
Last week
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digital entertainment
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supply chain
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displays
Apple has launched MacBook Neo, a 13-inch aluminium laptop with Apple silicon, focused on budget-conscious users.
'Give to Give' vs 'Give to Gain'
Last week
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apple
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blackrock
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iwd
Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.
Samsung brings Perplexity to Galaxy with multi-agent AI
Last month
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partner programmes
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genai
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ai
Samsung is adding Perplexity as a system-level agent on upcoming Galaxy flagships, deepening its shift to a multi-assistant AI strategy.
Infobip named top RCS for Business vendor by Juniper
Last month
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uc
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digital transformation
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cx
Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.
Mylobster.ai plans kernel-level AI assistant platform
Last month
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data privacy
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llms
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ai
Mylobster.ai unveils plan for kernel-level AI assistants across major platforms, targeting a USD $200 billion-plus systems-level market.
Apple opens 2026 Swift Student Challenge to global coders
Last month
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software development
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ios
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apple
Apple has opened submissions for the 2026 Swift Student Challenge, inviting student developers worldwide to submit Swift app playgrounds by 28 February.
Pulse Advertising names Paola Nannelli as Chief Executive
Last month
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e-commerce
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apple
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marketing
Pulse Advertising has named Paola Nannelli Chief Executive as it steps up UK and US growth plans in the fast-shifting social commerce market.
Apple brings agentic coding to Xcode with Claude, Codex
Last month
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devops
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apm
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genai
Apple adds agentic coding to Xcode 26.3, integrating Claude and Codex so AI agents can autonomously build and refine entire apps.
OpenAI unveils Codex macOS app for multi-agent coding
Last month
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devops
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digital transformation
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martech
OpenAI launches a Codex macOS app, turning ChatGPT into a multi-agent coding hub with workflows, skills and tighter desktop security.
Microsoft tops global phishing brand rankings again
Fri, 16th Jan 2026
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gaming
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mfa
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cloud security
Microsoft again tops global phishing brand list as attackers increasingly mimic big tech services to steal cloud and consumer credentials.
Apple to build next AI models on Google Gemini cloud
Thu, 15th Jan 2026
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data protection
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private cloud
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semiconductors
Apple will build its next-generation AI foundation models on Google's Gemini cloud, promising a more personalised Siri later this year.
Apple bundles pro creative apps in new AI Studio deal
Wed, 14th Jan 2026
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martech
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digital entertainment
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rpa
Apple has unveiled Creator Studio, a subscription bundling pro creative apps with new AI tools and premium content across its platforms.
LF Energy adds tech giants as board, membership grow
Mon, 12th Jan 2026
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virtualisation
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open source
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ai
LF Energy brings Apple, Microsoft and Shell onto its board as membership surges and event attendance hits records across three continents.
Microsoft leads on nature in Europe's data centres
Fri, 9th Jan 2026
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smart cities
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hyperscale
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dc
Microsoft tops rivals for weaving nature restoration into European data centres, but report warns sector lags as AI power demand surges.
Jamf named leader in multiple IDC UEM MarketScape reports
Sat, 27th Dec 2025
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data protection
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mdm
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iot
Jamf has been named a leader in three IDC MarketScape unified endpoint management reports, reinforcing its Apple-first device strategy.
AppsFlyer Index shows tighter race in mobile ads
Tue, 16th Dec 2025
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gaming
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martech
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digital entertainment
AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.
Explainer: Should Big Tech own Hollywood?
Tue, 9th Dec 2025
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physical security
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digital entertainment
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genai
Netflix's USD $72 billion bid for Warner Bros raises a stark question: is Hollywood's future in the hands of Silicon Valley's algorithms?.
Pulse Advertising appoints Maximillian Adagio as Senior Director Growth
Tue, 18th Nov 2025
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google
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apple
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marketing
Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.