Metadata.io has launched a new digital advertising platform, MetadataONE, and revealed a sponsorship with F1 Academy driver Nicole Havrda. The announcements highlight the company's focus on combining artificial intelligence with go-to-market strategies in digital marketing.
Platform details
MetadataONE brings together customer relationship management, automation, and advertising campaign data into one platform designed for B2B marketers. The system integrates directly with large language models, such as Claude and ChatGPT, enabling users to analyse data, build creative, create and target audiences, and optimise campaigns in a single environment.
The platform leverages a series of autonomous AI agents. These include a Bid Agent, Creative Agent, and Analyst Agent. These agents are aimed at supporting rapid experimentation and campaign deployment, with an emphasis on delivering measurable revenue outcomes. According to Metadata.io, the system is designed to offer marketers greater speed and precision when running digital campaigns.
Growth metrics
The company reports a 112.5% year-over-year growth in customer adoption. This increase is linked to use of Metadata's system for automating paid media activities and tracking return on investment. Metadata.io states it has facilitated nearly 500,000 advertising campaigns through its platform, resulting in an average 24% reduction in cost per lead and campaign deployment being three times faster for users.
Sponsorship announcement
Nicole Havrda, who recently became the first female Formula Pro USA Champion and is an F1 Academy competitor, has entered into a sponsorship arrangement with Metadata.io. The company described the partnership as a step forward in supporting performance and data-driven approaches, aligning with the principles underpinning its advertising technology.
"Formula 1 has always been about pushing limits - engineering, data, and human performance working in perfect harmony. That's the same principle behind MetadataONE," said Chris Petko, CRO, Metadata. "Marketers today need more than tools; they need an engine that learns, adapts, and accelerates outcomes in real time. This partnership embodies that spirit of continuous optimization."
Automation focus
MetadataONE has been developed to enable marketers to coordinate all aspects of digital advertising efforts from one location. The connections to large language models are managed through a server developed by Metadata.io, intended to facilitate building, deploying, and optimising campaigns without switching between platforms. The approach is described by the company as similar to the quick teamwork seen in Formula 1 pit crews.
"I'm proud to represent Metadata and the future of AI-driven marketing," said Nicole Havrda, F1 Academy driver. "Racing and marketing share the same foundation: data, precision, and continuous optimization. Metadata's technology perfectly captures that energy."
