Levanta unifies creator & affiliate tools for Shopify

Levanta has added a Shopify integration that brings creator and affiliate programmes for Shopify, Amazon and Walmart into a single platform, as brands and agencies seek more consistent measurement across direct-to-consumer sites and marketplaces.

The Seattle-based company says the update reflects how creator and affiliate marketing increasingly overlap. Many brands use both but run them through separate tools, often with different reporting and payment processes for each sales channel.

With the integration, brands and agencies can run a single programme across Shopify stores and marketplace listings, using one set of workflows for partner management and performance tracking. Levanta says this cuts duplicated set-up and helps teams decide where to allocate spend.

Converging channels

Affiliate networks have historically focused on coupon and deal sites and often centre on one channel at a time. Creator platforms typically focus on content collaboration but can offer less direct performance measurement. As a result, many brands juggle multiple systems, separate partner lists and inconsistent attribution across eCommerce channels.

Ian Brodie, Levanta's CEO and co-founder, linked the product change to pressure on advertising budgets and margins.

"PPC costs are rising, tariffs are squeezing margins, and the brands that win are going to be the ones investing in creator content that drives real sales and visibility in AI-driven product discovery," said Brodie.

The Shopify integration connects Levanta's existing marketplace and partner management tools with merchants that run their own eCommerce sites alongside marketplace storefronts. Many consumer brands sell on Amazon and Walmart while also maintaining a direct shopfront on Shopify.

How it works

The platform combines creator and affiliate relationships under one programme structure across all three channels. Brands can manage large numbers of partners from the same interface and measure performance across channels.

Key features include an AI-powered marketplace for discovering and activating creators and affiliates, plus automated product seeding that handles requests and delivery workflows. Brands can also set flexible incentives and align payouts with their objectives.

The system supports flat-fee partnership management, often used for content collaborations alongside commission-based arrangements. It also provides cross-channel tracking for creators and affiliates, plus a consolidated workflow for creator payment tax fulfilment.

The pitch: brands can compare the impact of a creator's content across a direct-to-consumer site and marketplace product pages, rather than treating each channel as a separate programme with its own reporting. That comparison matters more as brands blend performance marketing with creator-led content distribution.

Agency view

Pattern, which works with brands on marketplace and eCommerce growth, says it is seeing brands move away from treating creator and affiliate as distinct channels.

"The brands we work with are no longer treating creator and affiliate as separate strategies. They're converging, and at Pattern, that's where we see the industry going," said Emma Phelps, Senior Affiliate Marketing Manager at Pattern.

"When brands can see how their creator and affiliate programs perform across DTC and marketplaces, they stop guessing and start making smarter investment decisions," Phelps added.

Creator economics

Levanta also frames the unified model as a change for creators and publishers, who often juggle different tools and commercial terms depending on where a brand sells. A single system spanning Shopify, Amazon and Walmart could reduce the need for separate tracking links, reporting portals and relationship management across platforms.

Levanta says its service is free for creators and takes no cut of creators' commissions. That contrasts with some marketplaces and creator platforms that charge fees or take a share of earnings, which can affect partner economics and brand budgeting.

Markable AI, which operates in creator commerce, says creators have been managing fragmented workflows across channels.

"Creators and publishers have been forced to manage separate relationships and tools for every channel a brand sells on. That's changing," said Joy Tang, CEO of Markable AI.

"When creators can access brands across DTC and marketplaces from one place, they spend less time managing logistics and more time creating content that drives results and maximizes their earning potential," Tang said.

Levanta says the Shopify integration lets brands, agencies and creators build, manage and measure creator and affiliate programmes across direct-to-consumer sites and marketplaces in one platform.