Intuit adds AI features to mid-market finance software

Intuit has expanded its mid-market software range with new artificial intelligence features in Intuit Enterprise Suite and QuickBooks Online Advanced, extending its use of AI across products aimed at finance teams and accounting firms.

The additions include Intuit Intelligence Chat, a conversational tool that lets finance leaders ask questions in plain language, run reports and start workflows inside the software. The feature uses a customer's own business data to surface insights, recommendations and actions, while requiring user confirmation before any action is taken.

Intuit is also adding new functions for larger, more complex organisations using Intuit Enterprise Suite. These include beta multi-entity accounting tools, broader support for global operations through multi-currency, and deeper industry workflows for sectors including construction, manufacturing and nonprofit organisations.

QuickBooks Online Advanced, which targets growing businesses, is being updated with bill pay, payments, reporting and AI-based bookkeeping features inside the core subscription. The product is intended to reduce the number of separate tools customers need to manage financial operations.

"Finance teams need AI they can stand behind when asked how a number was reached," said Ashley Still, Executive Vice President and General Manager of Small Business and Mid-Market at Intuit. "That's true whether you're a high-performing business on QuickBooks Online Advanced or a complex, multi-entity organization on Intuit Enterprise Suite. Our latest innovations give finance leaders the industry-specific depth and instant insights they've been asking for, built into the way they already work."

Intuit's latest release is part of a broader push into the mid-market, where finance teams often need software that can handle more entities, more complex reporting structures and industry-specific requirements without forcing a move to a different platform. This segment includes both growing businesses looking to stay lean and larger organisations managing close, reconciliation and forecasting across multiple entities.

AI in finance

According to Intuit, finance leaders at high-growth, multi-entity businesses are already using AI in forecasting, compliance and cash management at higher rates than slower-growth peers. Intuit is positioning Intuit Intelligence Chat as a way for Chief Financial Officers and Controllers to query business performance directly rather than wait for month-end dashboards or manually assembled reports.

For accounting firms, the same AI layer can support client work, including book-close processes tailored to how each firm operates. Some firms are already deploying AI agents on Intuit's platform to help close books more quickly for mid-market clients.

"This is a pivotal moment for small and mid-sized businesses. Intuit's AI and modern ERP innovation is fundamentally reshaping how firms operate and deliver value," said Jordan Fladell, Partner, Technology Advisory, Aprio. "As early adopters, Aprio is helping define how the CPA profession will operate through 2030 and beyond - advancing how firms deliver insight, efficiency, and value to clients."

Intuit Enterprise Suite's new multi-entity accounting features, now in beta, are intended to automate part of the intercompany close process. The system uses recurring templates and intercompany account mappings for repeat work, while an AI model trained on a customer's historical entries drafts other items for review and approval.

"Customers seek AI-native ERP solutions with a serious depth of expertise," said R "Ray" Wang, Principal Analyst and Founder, Constellation Research. "Clients expect their new ERP offerings to have rebuilt the core financial process, close, reconciliation, and forecasting, around AI as the default way work gets done. That's a meaningfully different bet, and it's the kind of shift that separates vendors who talk about AI from vendors who are actually restructuring their platform around it."

Product updates

Within QuickBooks Online Advanced, Intuit has introduced Books Upkeep, an AI-based service that runs continuously through the month to keep books current and shorten the close process. The system can resolve high-confidence transactions automatically under customer-defined rules, while flagging exceptions that need human review.

A new accounts payable hub, Bill Pay Elite, is also included in the subscription, along with 1099 e-filing and ACH payments. Intuit has also added a business intelligence and reporting suite with redesigned KPI scorecards covering measures such as revenue, margin and cash, as well as conversational forecasting tools that let teams query variances and run scenarios in plain language.

"We save around 16 hours a month using AI functionality and workflow automations in QuickBooks Online Advance," said Logan Wright, General Manager, Select Door & Hardware.

Industry focus

Much of the update is aimed at industry-specific use cases. In construction, QuickBooks Online Advanced now includes project profitability tracking and AI-generated estimates, while Intuit Enterprise Suite adds project list enhancements, dimension filtering on project reports and project-level user permissions.

"One of the biggest roadblocks for a CFO in construction is visibility," said Scott Franchini, Partner, RedHammer. "What IES brings to the table, especially with its native AI, is the ability to quickly see budgets, actual versus budget, billings, and gross profit on a specific project. Instead of pulling data into Excel and building pivots and formulas, I can ask IES about a project and get insight into how it is performing."

For manufacturers, Intuit Enterprise Suite is adding beta support for units of measure and multilevel bills of materials. For nonprofit organisations, the software now includes a Balance Sheet by Dimension in beta, extending reporting beyond the income statement to assets, liabilities and net assets.

"Intuit Enterprise Suite will help boost productivity for both our firm and our nonprofit clients by eliminating a lot of the manual tasks that are associated with tracking restricted funds and fund balances," said Don Needs, CFO at Jitasa Group. "In turn, this will allow our nonprofits to focus on their programs and their mission."

Intuit is also adding beta multi-currency support, expanded use of dimensions in reporting and transactions, and migration tools for customers moving from QuickBooks Desktop. Most businesses migrating to Intuit Enterprise Suite complete the process in 30 days or less.

"Because we can switch between companies and run consolidated reports, it allows us to standardise and make things uniform," said Jason Corby, Founder and CFO, HFMM Legacy Group. "I've saved 10 to 15 hours a week."