Google has introduced Ask Advisor, an AI tool that works across Google Ads, Google Analytics and Google Marketing Platform. The product is in beta for English-language accounts.
Ask Advisor is designed to connect Google's existing in-product AI agents through a single interface spanning several marketing products. It offers personalised recommendations and draws on information from Google's advertising and analytics services to guide campaign setup, reporting and next steps.
The launch expands Google's use of AI agents in marketing software, where it has already embedded automated assistance in products including Google Ads and Google Analytics. A Merchant Centre agent is also due to join that group, allowing the new tool to pull in product information from commerce listings during campaign creation.
In one example, a marketer could ask the system to find new customers for a hair care line. Ask Advisor would then use product details from Merchant Centre to help build a campaign in Google Ads with limited manual input.
The tool is intended to reduce the need for marketers to move between separate dashboards to assess campaign performance. Instead, it brings together data from Google Ads and Google Analytics, interprets results against an advertiser's original objectives and recommends follow-up actions.
That approach reflects a wider push by large technology groups to make AI assistants more central to business software. Rather than limiting automation to isolated tasks, vendors are trying to build systems that can act across multiple applications and use shared context from different data sources.
For Google, the move also serves a practical purpose within its own product portfolio. Google Ads, Analytics, Marketing Platform and Merchant Centre each play a different role in the buying and measurement process, and marketers often use more than one in the same campaign. A tool that links those systems more closely could make it easier for customers to stay within Google's software stack.
Google describes Ask Advisor as an always-on collaborator throughout the campaign journey. It is meant to help with planning, launching and reviewing advertising activity, while also giving less technical users access to insights that might otherwise require more experience with analytics tools.
Cross-product push
Google presented the product as a unified experience for the AI agents it has already added to its marketing tools. The emphasis is on continuity, with one assistant carrying context between tasks rather than separate assistants handling each platform in isolation.
That matters for advertisers that often start with product feeds, move into media buying and then assess outcomes in analytics software. By linking those stages, Ask Advisor could reduce some of the operational friction involved in switching products and manually carrying over information.
The system is designed to understand a marketer's original goals, explain what worked and recommend what to do next. Google said it is intended for both data specialists and users with less experience in measurement and campaign analysis.
Beta rollout
Ask Advisor is currently available in beta for English-language accounts, with additional features due over the coming months. Google has not outlined broader availability in the announcement.
The release comes as AI features become a more visible part of ad-tech competition. Marketing platforms are increasingly focusing on automation in areas such as campaign generation, audience targeting, reporting and budget management, while also trying to show that these systems can simplify work rather than add another layer of tools to oversee.
Google said Ask Advisor offers proactive personalised recommendations intended to save time and help marketers reach business goals. It also described the product as "your always-on collaborator and problem solver throughout your campaign journey."