CMOtech US - Technology news for CMOs & marketing decision-makers
United States

Expert Opinions - Page 7

How can technology help us overcome friction to build a better travel experience?
Biometrics

How can technology help us overcome friction to build a better travel experience?

Technology like biometrics and AI is transforming travel, reducing queues and delays to create smoother, ticket-free, personalised journeys for passengers worldwide.

By Jim Barlow • 4 min read • Tue, 13th May 2025
Qual at Scale: Unlocking the “Why” at a Whole New Level
Customer Experience

Qual at Scale: Unlocking the “Why” at a Whole New Level

Mercury Analytics launches Qual at Scale, an AI-driven tool offering in-depth qualitative research at survey scale for rapid, detailed consumer insights.

By Ron Howard • 3 min read • Thu, 8th May 2025
AI & unified platforms shape the future of self-service
Customer Experience

AI & unified platforms shape the future of self-service

B2C firms are embracing AI-powered self-service platforms to cut costs and boost customer flexibility, enhancing subscription account management.

By Mike Jennett • 4 min read • Thu, 8th May 2025
Unlocking Retail Growth: The WhatsApp Customer Service Revolution
Encryption

Unlocking Retail Growth: The WhatsApp Customer Service Revolution

eCommerce retailers are boosting loyalty and revenue by using WhatsApp's 3 billion-user reach for faster, efficient, and personalised customer service.

By Dvir Hoffman • 4 min read • Thu, 8th May 2025
Why tech founders risk falling behind - fast
Partner Programmes

Why tech founders risk falling behind - fast

In the fast-paced tech industry, founders risk stagnation by prioritising speed over strategic learning, potentially overlooking vital market shifts.

By Frances Valintine • 4 min read • Thu, 10th Apr 2025
If ChatGPT is everyone's personal lawyer - without the billable hours - now what?
Artificial Intelligence

If ChatGPT is everyone's personal lawyer - without the billable hours - now what?

A frustrated SUV owner turned to ChatGPT to fight a GBP £10,000 repair bill, highlighting how AI is reshaping the legal profession amidst rising concerns.

By Jamie Ng • 7 min read • Tue, 8th Apr 2025
Strengthening operational risk and third-party management – navigating the new APRA Standards
Risk & Compliance

Strengthening operational risk and third-party management – navigating the new APRA Standards

APRA-regulated entities in Australia must prepare for the upcoming CPS230 deadline, a shift aimed at enhancing operational and third-party risk management.

By Andy Milburn • 3 min read • Mon, 7th Apr 2025
The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move
Fintech

The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move

Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.

By Louise Roberts • 4 min read • Mon, 7th Apr 2025
The role of smart labels in this new trade world
Internet of Things

The role of smart labels in this new trade world

As international trade grows more complex, smart labels are revolutionising the import process by providing real-time tracking and data sharing capabilities.

By Sharath Muddaiah • 4 min read • Mon, 7th Apr 2025
The way we search has changed - Why haven't websites?
Digital Transformation

The way we search has changed - Why haven't websites?

The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.

By Dvir Hoffman • 5 min read • Wed, 26th Mar 2025
The rise of GTM Engineers: Why every marketing agency needs AI sales expertise
Marketing Technologies

The rise of GTM Engineers: Why every marketing agency needs AI sales expertise

Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.

By Harry Verity • 4 min read • Tue, 11th Mar 2025
IWD 2025: Building an Equitable AI Future
Supply Chain

IWD 2025: Building an Equitable AI Future

As International Women's Day 2025 arrives, leaders are urged to build an equitable AI future, valuing inclusion over speed in technological growth.

By Wendy Gonzalez • 6 min read • Sat, 8th Mar 2025
The power of lived experiences in driving accessibility
eLearning

The power of lived experiences in driving accessibility

Advancements in technology are reshaping education, yet barriers to accessibility remain, particularly for the 20% of students with disabilities.

By Dr Amy Lomellini • 4 min read • Sat, 8th Mar 2025
Riding in safety: How technology can protect female passengers on the road
Marketing Technologies

Riding in safety: How technology can protect female passengers on the road

This International Women's Day, focus on advancing female safety in travel as technology and chauffeur services enhance the security of solo female passengers.

By Susan Knox • 4 min read • Fri, 7th Mar 2025
IWD 2025: Celebrating the boons of an environment that is conducive to all
Cybersecurity

IWD 2025: Celebrating the boons of an environment that is conducive to all

As International Women's Day approaches, the tech industry reflects on the crucial role of women like Nicole Eickhoff and Jenny Mulcahy in shaping an inclusive environment.

By Lisa Berg Rydsbo • 5 min read • Fri, 7th Mar 2025
IWD 2025: Elevating Women in Tech: From Recognition to Real Change
International Women's Day

IWD 2025: Elevating Women in Tech: From Recognition to Real Change

As we approach International Women's Day 2025, the tech industry faces a pivotal moment to empower women, foster diversity, and drive meaningful change.

By Shanthi Rajan • 5 min read • Fri, 7th Mar 2025
From retail to PR and marketing communications: My journey to data management and analytics
Data Analytics

From retail to PR and marketing communications: My journey to data management and analytics

After abandoning retail for PR and marketing, I discovered a passion for data management, leading me to pursue a degree in analytics, which I completed at 40.

By Jenna Elegante • 5 min read • Fri, 7th Mar 2025
Breaking bots and barriers: Accelerating gender inclusion in Cybersecurity
Cybersecurity

Breaking bots and barriers: Accelerating gender inclusion in Cybersecurity

As International Women's Day celebrates progress, experts highlight the need for greater gender diversity in cybersecurity to tackle evolving threats and ensure innovation.

By Elizabeth Creed • 5 min read • Fri, 7th Mar 2025
Machine Learning's Evolution: Past, Present, and Future
Data Science

Machine Learning's Evolution: Past, Present, and Future

As machine learning transforms industries, the importance of diverse creators in shaping AI's future grows, echoing the need for inclusivity on International Women's Day.

By Katya Kalache • 4 min read • Fri, 7th Mar 2025