CMOtech US - Technology news for CMOs & marketing decision-makers

About Shannon

Shannon Williams mugshot photo
Shannon Williams
Journalist
Shannon is a freelance editor and writer. As a professional content creator over the last ten years, Shannon has worked across many industries including tech, business and travel, in a variety of mediums including media, publishing, communications and social media. She has a knack for finding the right voice for her audience and relishes the opportunity to tell stories.

Stories by Shannon

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UK consumers value store loyalty over brands, research shows
Yesterday
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customer service
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branding
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online shopping
UK shoppers show stronger loyalty to stores than brands, with customer service and rewards driving loyalty, especially among those over 55 years.
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Experts warn of surge in Google, Apple, Microsoft breaches
Yesterday
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cloud security
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phishing
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physical security
Experts warn of a rise in Chrome extension attacks and a breach exposing 184 million stolen log-ins, highlighting urgent cybersecurity risks worldwide.
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UK demand surges for AI prompt engineers as salaries climb
Yesterday
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genai
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llms
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ai
Demand for AI prompt engineers in the UK soars by over 180%, with salaries reaching up to GBP £87,500 amid growing adoption of generative AI technologies.
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Movavi study finds global users embrace AI & creative filters
Yesterday
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e-learning
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digital entertainment
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ai
Movavi’s study of 70 million users reveals a global embrace of AI and creative filters in video editing, with extensive experimentation beyond basic cuts.
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Stacklet unveils AI-led cloud tools to speed up cost savings
Yesterday
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finops
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agentic ai
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software engineering
Stacklet launches AI-powered tools with Jun0 and Cloud Action Center to speed up cloud cost savings and reduce resource wastage for FinOps teams.
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Half of UK online shoppers shun retailers with slow refunds
Yesterday
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ecommerce
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customer service
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sales
Over half of UK online shoppers would avoid retailers slow to refund returns, expecting refunds within 2-3 days, survey finds.
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Most IT leaders struggle to prove ROI from cloud spending
Yesterday
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virtualisation
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private cloud
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hybrid cloud
Most IT leaders struggle to prove cloud ROI despite claiming FinOps maturity, with 78% admitting difficulties in consistently showcasing value from cloud spend.
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Most high-traffic email domains still vulnerable to phishing
Yesterday
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phishing
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email security
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cybersecurity
New research reveals 92% of the world's top email domains remain vulnerable to phishing due to inadequate DMARC enforcement, exposing businesses globally.
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Calls for review as TISA urges FCA to simplify disclosures
Yesterday
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financial literacy
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fca
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financial services
TISA urges the FCA to simplify consumer disclosures for investments, calling current rules confusing and advocating clearer, unified information.
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Bundaberg leads Australia in booming small business growth
Yesterday
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smb
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godaddy
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entrepreneurship
Bundaberg leads Australia in small business growth with a 178% rise in startups last year, outpacing Sydney and other major cities.
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Amazon Prime tops list as most-cancelled subscription app
Yesterday
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cx
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digital entertainment
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spotify
Amazon Prime tops the list of most-cancelled subscription apps, with 578,000 monthly cancellation searches, surpassing Disney+ by nearly 45%.
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Nottingham City Council launches AI academy to boost staff skills
Yesterday
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ai
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productivity
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public sector
Nottingham City Council, backed by Capital One and Enterprise, launches AI Training Academy to upskill 40 staff in artificial intelligence over 13 months.
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Asia Pacific faces AI data centre gap despite booming demand
Yesterday
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hyperscale
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dc
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ai
Asia Pacific faces a 15-25GW shortfall in AI-ready data centres by 2028 despite doubling capacity, due to power limits and evolving AI demands, CBRE warns.
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dbt Labs unveils AI tools to boost data autonomy & governance
Yesterday
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data analytics
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cdp
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bi
dbt Labs launches AI-powered tools like dbt Canvas and Insights, boosting data analyst autonomy while ensuring strong governance across organisations.
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GSK & adesso expand DREAM digital reminders to 23 countries
Yesterday
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gsk
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healthcare
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adesso
GSK and adesso have expanded their DREAM digital reminder service for medication and vaccination adherence to 23 countries, enhancing global patient support.
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UK SMEs boost cyber security spend but wary over AI adoption
2 days ago
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breach prevention
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data privacy
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ai
A Bionic survey reveals 53% of UK SMEs boosted cyber security spend in 2024, yet many remain cautious about adopting AI in 2025 amid accuracy and knowledge concerns.
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Salesforce to acquire Informatica for equity value of USD $8 billion
2 days ago
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mdm
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cdp
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data privacy
Salesforce to acquire Informatica for USD $8 billion, enhancing AI capabilities by integrating Informatica's data services with its platform, deal to close fiscal 2027.
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Infinigate & Torq partner to roll out AI security solution
2 days ago
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advanced persistent threat protection
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soc
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cybersecurity
Infinigate partners with Torq to distribute HyperSOC, an AI-driven solution enhancing security operations centres across Europe with advanced automation.
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Check Point launches AI-powered cybersecurity platform in Singapore
2 days ago
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firewalls
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network security
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cloud security
Check Point unveils AI-powered cybersecurity platform in Singapore, combining local data residency with proactive threat intelligence for enhanced protection.
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Emotional spending boosts local luxury as Brits shun big brands
2 days ago
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instagram
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millennials
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gen z
Shoppers increasingly favour local luxury, with £41 billion spent annually on emotion-driven impulse buys, signalling a shift from big brands to local products.