Stories by Aleksandra Phelan

Global Stories

Written by Aleksandra Phelan

Beyond campaigns: Building visibility that compounds over time

Canadian brands focus on authentic storytelling and earned media to build lasting visibility amid tariffs and rising costs. Short-term campaigns no longer suffice.

By Aleksandra Phelan • 4 min read • Fri, 19th Sep 2025

Stories from Other Regions

Written by Aleksandra Phelan

Marketing Technologies

Visibility in the age of AI: How to make your brand appear in AI search

In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.

By Aleksandra Phelan • 3 min read • Sat, 22nd Nov 2025

Stories by Aleksandra Phelan

Global Stories

Beyond campaigns: Building visibility that compounds over time

Stories from Other Regions

Visibility in the age of AI: How to make your brand appear in AI search

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