WPP stories
Adobe expands AI partner network for customer experience
Today
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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
Microsoft launches three new MAI AI models for Foundry
This month
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genai
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ai
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ai ethics & governance
Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.
Garnier wins JCDecaux award for weather-led campaign
Last month
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jcdecaux
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geofencing
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wpp
Garnier's Vitamin C Daily Tinted Fluid campaign wins JCDecaux's 2025 programmatic award after weather-triggered ads lifted sales and brand consideration.
Gain Theory has been named Leader in Forrester Wave report
Thu, 29th Jan 2026
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data analytics
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cx
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martech
Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.
Digital billboards to power USD $54.6bn OOH boom
Thu, 29th Jan 2026
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smart cities
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digital signage
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surveillance
Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.
Pulse Advertising appoints Maximillian Adagio as Senior Director Growth
Tue, 18th Nov 2025
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google
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apple
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marketing
Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.
Exclusive: The future of creative agencies as platforms
Thu, 30th Oct 2025
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digital transformation
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martech
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partner programmes
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Forrester predicts agency mergers, job cuts & creator growth
Thu, 2nd Oct 2025
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martech
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cdp
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ai
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
Michelle Whelan joins Komerz as Global Chief Business Officer
Wed, 30th Jul 2025
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martech
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marketing
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data management
Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.