WPP stories

Gain Theory named a Leader in Forrester’s latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

Anthropic will build a Claude-powered AI assistant for GOV.UK, piloting personalised support for job seekers and people returning to work.

THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.

AI-fuelled deepfake scams are surging in New Zealand, with losses topping NZD $5 million a quarter as fraudsters weaponise new tech.

Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.

Hotwire Global appoints Grant Toups as Global CEO from January 2026, advancing its AI-driven tech marketing and communications expertise.

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

A VML study reveals UK business leaders face growing confusion and reduced confidence as digital transformation complexity stalls progress and staff morale.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

Creativity4Better will hold its first Italian event, Nuance in a Polarized World, on 2 October 2025 in Milan with global leaders and masterclasses.

Tim Richardson has been appointed as InfoSum's first Client Partner in New Zealand, aiming to enhance local client engagement and data collaboration.

Google Cloud has appointed Maureen Costello as Vice President for the UK, Ireland, and Sub-Saharan Africa, to drive growth across these key regions.

Adobe unveils the next generation of Frame.io, enhancing collaboration with Canon, Nikon, and Leica, streamlining workflows for creatives globally.

NVIDIA upgrades its Universal Scene Description framework, extending its reach to robotics, industrial design, and engineering, heralding a new AI era.

NVIDIA reveals groundbreaking OpenUSD advancements, pushing 3D data frameworks into robotics, industrial design, and engineering for next-gen AI.

As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.

NVIDIA Edify expands its artificial intelligence capabilities with 3D asset generation, sparking collaborations with Shutterstock and Getty Images to enhance creative control and input for visual AI interfaces.

Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.